Senior Brand Manager

Reports to: Marketing & Medical Education Manager

ABOUT US:

Because wounds are a source of suffering, our mission as The Healing Company is to stand beside healthcare professionals every day — delivering evidence-based treatment from the very first moment, so that life can begin again for every patient.

In Vietnam, Urgo Medical has been the market leader in Advanced Wound Care since 1995. Today we are entering our most ambitious chapter yet: reinventing our model, launching new healthcare projects, and expanding the solutions we bring to clinicians and the patients who depend on them.

We are seeking a Senior Brand Manager of our Chronic Wound Care products — who will set the direction and command the brand from strategy through flawless execution. The incumbent will also own the reimbursement and patient-access agenda across the entire AWC (Advanced Wound Care) portfolio, in close partnership with the Reimbursement, Market Access & Hospital teams.

MAIN RESPONSIBILITIES:

Branding

• Brand strategy, end-to-end: Architect the Brand Plan for the Chronic Wound Care franchise — PI (Pressure Injury), DFU (Diabetic Foot Ulcer) & LU (Leg Ulcer) — from vision to flawless execution.
• Launch excellence: Lead the pre-launch and launch of assigned brands with a sharp, winning go-to-market strategy that captures share from day one.
• KOL ecosystem: Develop Key Opinion Leaders (KOLs) and build trusted, long-term relationships with the internal and external stakeholders who shape clinical practice.

Reimbursement Project:

• Cross-functional leadership: Partner with Hospital, Market Access, Reimbursement and Government Affairs teams to solve business challenges & unlock opportunities for reimbursement across the entire AWC portfolio.
• Co-build Challenger materials and tailor messaging that articulate and win stakeholder conviction on the value of reimbursement for patients, HCPs, and hospitals.

JOB REQUIREMENTS:

• 5+ years of progressive experience in different roles of commercial healthcare leadership (Brand, Field Force, Key Account, Market Access Management)
• End-to-end product launch and/or challenger transformation experience is highly preferred.
• Degree in Pharmacy, Medicine, or Biotechnology; Master's/MBA is a strong advantage.
• Strategic and hands-on — strong strategic thinking with sharp project management and flawless execution.
• Entrepreneurial under pressure — thrives in ambiguity and embraces change; proactive, self-motivated team builder.
• Strong presence in presentation, negotiation, and stakeholder communication.
• Fluent in English.