Senior Brand Manager, Injectable Aesthetics

Core Mission

• Act as the key liaison between Marketing, Customer Training & Education and Sales to ensure effective execution of brand strategies, aligning commercial activities with product and brand development plans to achieve business objectives.

Responsibilities

• Lead the development and execution of the brand strategy, annual marketing plan, and product lifecycle management to drive sustainable business growth and achieve financial objectives.
• Own the brand P&L by managing sales, market share, profitability, marketing investment, and overall brand performance against agreed business targets.
• Develop and implement integrated go-to-market strategies for new product launches, line extensions, and key marketing initiatives, ensuring alignment with global and regional brand strategies.
• Partner with Sales, Medical Affairs, Commercial Excellence, Market Access, Regulatory, Supply Chain, and other cross-functional teams to translate brand strategy into effective commercial execution.
• Drive customer-centric marketing strategies based on deep understanding of market trends, customer insights, competitive intelligence, and evolving aesthetic industry dynamics.
• Lead portfolio strategy by identifying growth opportunities, optimizing product mix, pricing, promotional strategy, and customer segmentation.
• Monitor brand performance, business KPIs, competitive activities, and market dynamics to identify opportunities, mitigate risks, and recommend strategic actions.
• Develop integrated omnichannel marketing strategies across digital and offline platforms to strengthen brand awareness, customer engagement, and brand equity.
• Lead the development of promotional campaigns, marketing communications, educational programs, and customer engagement initiatives while ensuring compliance with company policies and industry regulations.
• Collaborate with regional and global teams to localize global brand strategies and ensure successful implementation within the local market.
• Manage relationships with external agencies, key opinion leaders (KOLs), professional associations, and strategic partners to maximize brand impact.
• Lead forecasting, demand planning, and inventory alignment with Supply Chain to ensure product availability and support commercial objectives.
• Manage the assigned marketing budget effectively, ensuring optimal return on investment (ROI) and efficient resource allocation.
• Develop and deliver compelling business cases, strategic recommendations, and performance updates to senior leadership through regular business reviews.
• Lead product launches by coordinating cross-functional launch readiness, execution excellence, and post-launch performance evaluation.
• Ensure all marketing activities comply with internal governance, legal, regulatory, and industry compliance requirements.
• Provide strategic product, market, and competitive insights to support commercial teams and strengthen customer engagement.
• Build organizational capability by coaching the sales organization on brand strategy, customer value proposition, and scientific communication while partnering with the Training team to enhance commercial excellence.
• Represent the company at scientific meetings, congresses, industry conferences, and professional events to strengthen brand reputation and identify emerging market opportunities.
• Drive continuous improvement and innovation by introducing new marketing approaches, customer engagement models, and digital initiatives to accelerate business growth.

Profile Requirements

• Bachelor's degree in Pharmacy, Pharmaceutical Sciences, Life Sciences, Marketing, Business Administration, or a related field. An MBA or Master's degree in Marketing or Business Administration is highly preferred.
• Minimum of 8 – 10 years of progressive experience in Brand Management, Marketing, or Commercial roles within the pharmaceutical, medical device, aesthetics, or FMCG industry, including at least 3–5 years in a senior brand management or leadership role.
• Proven experience in developing and executing successful brand strategies, product launches, and integrated marketing campaigns with measurable business outcomes.
• Strong commercial acumen with demonstrated experience in brand P&L management, forecasting, budgeting, pricing strategy, and business planning.
• Experience leading cross-functional teams and influencing senior stakeholders across Sales, Medical Affairs, Regulatory, Market Access, Supply Chain, and Regional/Global organizations.
• Strong understanding of omnichannel marketing, digital engagement, customer experience, social media strategy, and data-driven marketing to drive customer engagement and business growth.
• Demonstrated success in translating market insights, customer needs, and competitive intelligence into effective brand strategies and commercial initiatives.
• Strong analytical, strategic thinking, and problem-solving skills with the ability to interpret complex market data and make sound business recommendations.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Outstanding communication, presentation, and stakeholder management skills with the ability to influence at all organizational levels.
• Demonstrated leadership capability with a collaborative, customer-centric, and results-oriented mindset.
• High level of ownership, accountability, resilience, and the ability to drive change and deliver results through others.
• Strong business partnering skills with the ability to build effective cross-functional relationships and foster collaboration.