Gleads Vietnam is a technology-driven digital marketing and IT solutions company that helps businesses accelerate growth through innovative digital experiences. We deliver end-to-end solutions across website development, branding, digital marketing, creative production, and performance-driven campaigns, combining technology, creativity, and data to achieve measurable business results. With a regional presence in Vietnam and Singapore, Gleads is committed to empowering businesses with scalable, customer-centric solutions while fostering a culture of innovation, collaboration, and continuous growth.
Responsibilities
- Plan, execute, and monitor integrated brand communication campaigns across multiple channels, including digital, social media, PR, events, and offline activations.
- Develop and implement brand content plans aligned with the overall marketing strategy and business objectives.
- Collaborate with cross-functional teams (Design, Sales, Growth, and other stakeholders) to strengthen brand identity and ensure consistent brand execution.
- Create, manage, and update brand assets and marketing collateral, including articles, videos, brochures, POSM, banners, presentations, and other communication materials.
- Ensure consistency in brand messaging, visual identity, and tone of voice across all marketing channels and customer touchpoints.
- Conduct market research, gather customer insights, and analyze industry trends to identify opportunities and recommend initiatives that enhance brand positioning.
- Track, analyze, and report on branding campaign performance.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, Economics, Finance, International Business, or a related field.
- At least 3 years of experience in Brand Marketing, Brand Communications, or Integrated Marketing.
- Experience in branding for B2B corporate services is highly preferred.
- Strong experience in content development, campaign execution, and managing brand identity across both digital and offline channels.
- Proficiency in visual content creation, including developing key visuals and marketing collateral.
- Experience with design tools such as Adobe Creative Suite or Canva is a plus.
- Experience in video editing, including leveraging AI-powered tools to create engaging content for social media, events, and employer branding initiatives.
- Strong written and verbal English communication skills.
Working Hours
- Monday - Friday
- 9AM - 5.30PM
Apply through LinkedIn or email us at [Confidential Information]
Title: [Gleads] - Name - Senior Brand Executive
