Our portfolio company is a rapidly growing consumer goods company with a mission to provide thoughtfully developed products made with premium, effective, and safe ingredients.
We are looking for a Senior Brand & Content Executive to build and grow the company's brand presence in Vietnam. This role will develop locally relevant content, grow the company's owned social-media channels, and establish authentic connections with consumers and online communities.
Key Responsibilities
Social Content
- Plan and execute social-first content across TikTok, Instagram, Facebook and Threads.
- Develop creative content ideas that resonate with modern parents.
- Stay on top of social trends and translate them into engaging brand content.
- Produce compelling short-form content via regional creative assets & external creative sources
Brand Channels
- Build and grow Loluna's owned social media channels from the ground up.
- Manage the content calendar and publishing schedule.
- Ensure a consistent brand voice and visual identity across all channels.
Community
- Foster meaningful conversations with parents across social platforms and online communities.
- Identify relevant conversations, trends and community opportunities.
- Help build an authentic and trusted brand presence.
Creative Production
- Coordinate content shoots and production.
- Brief creative assets for campaigns and social content.
- Explore AI tools and new content formats to improve efficiency and creativity.
Market Intelligence
- Monitor social trends, competitor activities and consumer behaviors.
- Recommend new content opportunities and ideas.
Candidate Profile
- 4-5 years of experience in Brand, Content, or Social Marketing.
- Has experience growing social media pages from scratch.
- Think social-first.
- Has a strong eye for TikTok, Reels and short-form video.
- Understands how content works differently across each platform.
- Curious, creative, proactive, and comfortable working in a startup environment.
- Loves experimenting with new ideas and formats.
- Passionate about parenting, lifestyle or FMCG brands.
- Familiar with AI tools and willing to explore
Key Performance Indicators
- Social audience growth
- Engagement rate
- Organic reach
- Video/Content performance
- Community growth (CRM-related)
