- Location: Vietnam
- Department: B2B Marketing
- Report to: Senior Director, B2B Marketing
About Us
ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.
Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.
Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.
Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.
Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:
- Forbes Top 4 Companies Using AI to Transform the World
- Research Sniper Top 5 Best AI Apps
- ASU+GSV EdTech 150
- CB Insights Top 100 AI Companies
Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.
Role Summary
We are looking for a Senior Marketing Manager to lead our Vietnam and Rest of Asia marketing team, responsible for building and executing regional marketing programs that drive pipeline and revenue.
This role leads a team of 5 marketers and owns the regional marketing strategy across Vietnam and key Rest of Asia markets. You will partner closely with regional sales leadership and global marketing teams to translate global strategy into locally relevant demand generation programs that deliver measurable business impact.
Success in this role requires a systems-thinking marketer who sees marketing as a revenue engine rather than a service function. While field marketing and in-person engagement remain important drivers of pipeline in the region, the role requires building a balanced demand engine across events, inbound, outbound, paid media, and brand initiatives.
We are also looking for a leader who embraces AI-enabled marketing workflows, using modern tools and automation to scale productivity, accelerate campaign execution, and generate deeper insights from marketing performance.
This is a hands-on leadership role for someone who can set strategy, lead a team, and execute programs that consistently generate pipeline.
Key Responsibilities
Regional Strategy & Revenue Ownership
- Own the Vietnam and Rest of Asia marketing strategy, aligned with pipeline and revenue goals
- Translate global campaigns into locally effective demand generation programs
- Partner with regional sales leadership on target accounts, campaign priorities, and pipeline growth
Team Leadership
- Lead and develop a team of 5 regional marketers
- Establish scalable processes and campaign frameworks to ensure consistent execution and measurable results
- Foster a culture focused on experimentation, accountability, and revenue impact
Demand Generation & Campaigns
- Plan and execute integrated demand generation programs across:
- Field marketing and regional events
- Account-based marketing (ABM)
- Paid media and digital acquisition
- Inbound marketing and content programs
- Sales activation and outbound support
- Ensure campaigns support both net-new pipeline creation and pipeline acceleration
Field Marketing & Regional Engagement
- Lead regional field marketing initiatives including industry events, executive roundtables, partner events, and customer meetups
- Integrate events into multi-channel campaigns to maximize reach and pipeline impact
AI-Enabled Marketing & Optimization
- Leverage AI tools and automation to increase marketing productivity and campaign velocity
- Use AI-driven insights to optimize targeting, campaign performance, and reporting
- Continuously evaluate new tools and workflows that improve marketing effectiveness and scalability
Performance & Budget Management
- Own the regional marketing budget
- Track and report on key metrics including marketing-sourced pipeline, influenced revenue, and campaign ROI
Use performance insights to continuously optimize marketing investments
What You Will Have
- 12+ years of B2B marketing experience, ideally in SaaS or enterprise technology across multiple Asian markets
- Proven ability to drive pipeline and revenue through integrated demand generation programs
- Experience leading and developing high-performing marketing teams
- Strong understanding of ABM, digital demand generation, and field marketing
- A systems-thinking mindset with the ability to build scalable marketing programs
- Experience leveraging AI tools and automation to improve productivity and insights
- Familiarity with HubSpot Marketing Hub or similar marketing automation platforms
- Strong analytical and project management skills
- Experience working closely with sales leadership to drive pipeline outcomes
- Fluency in English and Vietnamese
Why You'll Love Working Here
- Attractive Package salary
- Working time: Mon-Fri (9am 6pm), Hybrid model 1 remote working day on Fridays
- 12 days Annual leave, 1 Birthday leave, 1 Christmas leave
- Premium health insurance (Generali) and annual health check-up to keep you in top shape
- Full social insurance
- Free ELSA Premium courses to polish your language skills
- Annual company trips and quarterly happy hours work hard, play hard!
- Experience the true spirit of a fast growing and well funded Silicon Valley startup
