Role Purpose
Act as a business advisor to Sales Operations and field teams, leveraging SFA and commercial excellence processes to improve outlet penetration, sales-out performance, and trade program effectiveness. This role combines system management with consultative support and coaching to drive execution excellence.
Key Responsibilities
- Manage and maintain SFA system for accurate daily and weekly performance tracking.
- Ensure data integrity and timely updates across all modules.
- Analyze sales-out trends and penetration performance to identify improvement opportunities.
- Conduct commercial excellence checks to ensure compliance and execution quality.
- Prepare and deliver weekly and monthly reports on sales performance and commercial execution.
- Evaluate trade program effectiveness and incentive ROI.
- Coach and guide Sales Operations and field sales teams on improving outlet penetration and execution quality based on data insights.
- Collaborate with Sales Operations to implement corrective actions and optimize execution efficiency.
Qualifications
- Bachelor's degree in Business or related field.
- 23 years of experience in sales operations, analytics, or system support (SFA/CRM preferred).
- Strong analytical skills; proficiency in Excel and Power BI.
- Ability to interpret data and provide actionable recommendations.
Key Competencies
- Consultative mindset with strong influencing skills.
- Analytical thinking and problem-solving.
- Strong communication and coaching skills.
- Ability to manage multiple priorities under tight timelines.
Business Impact
- Drive penetration improvement through targeted advisory and coaching.
- Enhance sales-out performance by enabling smarter decisions.
- Optimize trade spend ROI and ensure compliance with commercial standards.
- Build capability in Sales Operations and field teams through coaching and guidance.
KPIs for Performance Evaluation
- Penetration Improvement as assigned territories.
- Reporting Timeliness: Weekly ; monthly reports
- Insight Quality: Minimum 3 actionable recommendations per month leading to measurable improvement.
- Commercial Excellence Checks: 100% completion of scheduled audits with documented findings.
- Coaching Effectiveness: At least 2 coaching sessions per month with documented impact on execution KPIs.
