Senior Associate, PR & Branding - ShopeePay

MoNeed

3-5 Years

Ho Chi Minh, Vietnam

Posted 4 days ago
Be among the first 10 applicants

Job Description

Job Description

Brand Voice & Strategy

Define and own the brand voice strategy, ensuring consistency in tone, messaging, and brand image across all owned, paid, and partner channels.
Develop brand guidelines and messaging frameworks that product and marketing teams can reference for content and campaign execution.
Act as a key gatekeeper for brand safety and consistency across cross-functional (xFn) initiatives.

Media Relations & Crisis Management

Build and maintain relationships with media, press, and key opinion voices to support proactive PR coverage.
Draft press releases, statements, and media materials; manage media inquiries and interview coordination.
Lead crisis communication response - developing holding statements, escalation protocols, and coordinating with legal/leadership during sensitive situations.
Monitor media sentiment and share of voice, flagging risks early and recommending mitigation actions.

Social Media & Digital Communication

Build and own the media plan across owned, paid, and partnership social channels, aligned with brand and business objectives.
Lead content calendar strategy and oversee production of diverse content formats (articles, images, videos, UGC, KOL/KOC collaborations, mini-games, etc.).
Track trends and platform algorithm shifts to proactively adjust strategy and content direction.
Analyze content/campaign performance, build reporting frameworks, and convert insights into actionable recommendations.

Offline: Partnerships & Events planning

Plan and lead offline partnerships and event strategy (sponsorships, activations, booths, POSM/OOH), from concept through execution.
Manage agency and partner relationships, including budget tracking and vendor negotiations.
Ensure brand consistency across all offline touchpoints and coordinate with internal teams for seamless on-ground execution.

Requirements

Must have

Bachelor's degree in Communications, Marketing, Journalism, or proven working experience in related fields.
3–5 years in PR/Communications, with hands-on experience in media relations, press management, and crisis handling.
Proven track record building brand voice/messaging strategy and ensuring consistency across channels.
Fluency in English
Experience building social media plans (content strategy, performance analysis) and managing offline partnerships/events/agencies, including budget management.
Strong crisis-response judgment and stakeholder management, comfortable working cross-functionally with product, legal, and leadership.
Creative, proactive, and trend-sensitive, with sound judgment on brand risk and consistency.

Nice to have

Fintech/payments experience
Media/press contacts in Vietnam; familiarity with KOL/KOC partnerships and social listening tools.
Experience mentoring junior members; comfortable in fast-paced startups and presenting to senior leadership.

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About Company

MoNeed

Job ID: 152444795

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Last Updated: 18-08-2026 02:22:08 PM

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