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(Senior) Associate, Customer Intelligence, Shopeepay

MoNeed
3-5 Years
Ho Chi Minh, Vietnam
  • Posted 3 days ago
  • Be among the first 10 applicants

Job Description

Job Description

  • Consumer & Market Research Across Pay and Credit
  • Lead end-to-end quantitative research, including research design, questionnaire development, sampling, execution, analysis, and reporting.
  • Design and support qualitative research initiatives by developing discussion guides, working with research agencies, and synthesizing key consumer insights.
  • Ensure research quality, methodological rigor, and best practices across all consumer research projects.
  • Continuously improve research methodologies and introduce new approaches to better understand consumer behavior.
  • Consumer & Market Intelligence
  • Monitor consumer trends, market dynamics, competitor activities, and emerging fintech/payment developments.
  • Conduct market sizing, segmentation, consumer profiling, and competitive analysis to identify business opportunities and potential risks.
  • Translate consumer and market insights into clear, actionable recommendations for business stakeholders.
  • Support the development of recurring consumer and market intelligence reports.
  • Data Analysis & Insight Generation
  • Analyze quantitative research data and behavioral data to generate structured, evidence-based insights.
  • Integrate research findings with internal business context to provide holistic recommendations.
  • Prepare concise reports and presentations tailored for different stakeholder groups.
  • Ensure data accuracy, consistency, and reliability throughout the research process.
  • Cross-functional Collaboration & Leadership
  • Partner closely with Product, Marketing, Growth, BI, and Commercial teams to support insight-driven decision making across both Payment and Credit businesses.
  • Independently manage multiple research projects and external research agencies with minimal supervision.
  • Demonstrate ownership, influence stakeholders, and proactively identify research opportunities.
  • Contribute to developing Consumer Intelligence capabilities, knowledge sharing, and mentoring junior team members.

Requirements

Must have:

  • At least 3 years of experience in Consumer Intelligence, Market Research, or Consumer Insights with strong expertise in both quantitative and qualitative research.
  • Proven ability to independently lead end-to-end research projects, from research design and execution to insight generation and recommendation.
  • Strong analytical and storytelling skills, with the ability to translate research findings into clear, actionable business insights.
  • Hands-on experience with quantitative research tools (SPSS preferred) and survey platforms (Qualtrics, Alchemer, or equivalent).
  • Strong ownership and stakeholder management skills, with experience managing multiple projects and external research agencies.

Nice To Have

  • Experience in Fintech, Payments, E-commerce, Digital Platforms, FMCG, or Consulting.
  • Ability to integrate consumer insights with business context to support product, marketing, or commercial decision-making.
  • Familiarity with behavioral analytics, BI tools (SQL, Tableau, Power BI), or data visualization.
  • Demonstrated leadership potential through leading cross-functional initiatives, mentoring junior members, or driving capability building.
  • Curious, proactive, and passionate about understanding consumer behavior and emerging market trends.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Consumer Market Research
Employment Type:
Full time

About Company

Job ID: 153599203

Last Updated: 01-09-2026 00:45:01 PM
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