Role Purpose
Support outlet investment performance through data analysis, reporting, and digital tools. Ensure accurate tracking, timely insights, and collaboration to drive profitable decisions.
Key Responsibilities
Business Analysis & Performance Insight
- Monitor outlet sales performance before/after investment.
- Analyze investment effectiveness (volume uplift, spend per litre, outlet productivity).
- Identify underperforming investments and opportunity areas using data analytics.
- Prepare monthly investment performance reports for management.
Investment Execution & Tracking
- Ensure all investment requests are submitted through digital platforms.
- Update investment status, contracts, and budget tracking in DMS/SFA/CMS
- Ensure accuracy of investment data in systems.
Digitalization & System Support
- Assist BI/IT teams to enhance tools for investment tracking (DMS, SFA, CMS dashboards).
- Support creation of automated dashboards and test new features before rollout.
- Train sales teams on basic usage of updated digital tools and support capability building.
Sales Support & Collaboration
- Provide data-driven recommendations to Sales Supervisors/ASM on outlet investment choices.
- Support territory planning, outlet segmentation updates, and performance diagnosis.
- Work closely with Sales, Finance, Trade Marketing, and Digital/IT teams.
Competencies
- Analytical skills & numerical accuracy
- Business acumen
- Data visualization
- Planning & prioritization
- Communication & stakeholder management
- Project management (for digitalization tasks)
Qualifications
- Bachelor's degree in Business, Economics, Finance, Data Analytics, or related fields.
- 23 years experience in FMCG sales analysis, commercial support, trade investment, or BI/reporting.
- Strong Excel/Google Sheets, experience with dashboards (Power BI).
- Familiarity with DMS/SFA/CMS systems a strong plus.
- Analytical mindset with good commercial understanding.
- Detail-oriented, structured, and able to work cross-functionally.
Key Performance Indicators (KPIs)
Investment KPIs
- Accuracy of investment tracking & reporting Ensures financial compliance and prevents revenue leakage
- Timeliness of investment data updates Improves decision-making speed
- % of proposals aligned with financial guardrails Maintains profitability and cost control
- Incremental volume analysis accuracy Supports accurate ROI evaluation
Digitalization KPIs
- Number of automated reports/dashboard delivered Enhances efficiency and reduces manual work
- DMS/SFA/CMS data accuracy rate Improves reliability of sales execution
- Sales team adoption rate of new digital features Accelerates digital transformation
- Reduction in manual reporting time Frees up resources for value-added tasks
- Assist managers in capability building by sharing best practices and guiding peers on investment tracking and reporting.
Coaching KPIs
- Monthly conducted a training session for sales operation Improves capability and knowledge sharing.
- Sales operation competency improvement score (post-training) Enhances decision-making and execution quality.
- Adoption rate of coached practices (%) Accelerates digital adoption and process compliance.
