Senior Assistant Brand Manager

SENIOR ASSISTANT BRAND MANAGER (ABM)

1. Number of positions: 02 (01 Senior ABM + ABM)
2. Work location: District 1, HCM City
3. Industry: FMCG/ Home Care & Personal Care
4. Report to Brand Manager (BM)

4. Key Responsibilities:

• Assist in innovation/ re-innovation or brand-led growth projects from concept to launch involving artwork designers contacts, packaging & suppliers contacts, panels tests, surveys.
• Provide assistance to Brand Manager in brand building activities such as consumer promotion, event organizing, outdoor ads, media booking/ monitoring (working with Trade Marketing Manager, Media Manager in the process).
• In conjunction with Brand Manager, coordinate with R&D and Operations teams in product development process.
• In conjunction with Brand Manager, coordinate with Sales Manager/ Executive in organizing consumer /trade activities.
• Monitor actual ATL spending of the designated brand and update Brand Manager its status on monthly basic.
• Work with promotion and sale team and make regular market visits to enhance market understanding.
• Maintain up-to-date guard books of own and competitors advertising, merchandising materials and marketing activities.
• Provide ad-hoc assistance when required.

6. Qualification & Requirements:

• Bachelor's degree in Marketing, Business Administration, Economics.
• At least 3 years of marketing experience in FMCG.
• Experience in Personal Care is preferred.
• Proficient in English and Microsoft software.
• Strong sense of initiative, innovation, analysis, urgency and pressure tolerance.
• Able to work independently, professionally and be a good team player.
• Good interpersonal and communication skill.
• Reputation for sincerity, honesty and reliability.