About Tag
At Tag, we bring bold ideas to life. As a global creative production and sourcing partner, we help the world's leading brands create content at scale, delivering campaigns that are more impactful, more efficient and more effective.
For over 50 years, we've partnered with some of the world's most iconic brands to accelerate speed to market while driving marketing efficiency and brand consistency across every channel. With operations in 29 countries and as part of Dentsu, a global leader in integrated marketing and communications, we bring together creativity, technology and production expertise to deliver end-to-end solutions across creative adaptation, digital content, print, Point of Sales Merchandising (POSM) and sourcing.
Just as we believe great work comes from bringing together different disciplines, we believe it comes from bringing together different people. Diverse perspectives, backgrounds and experiences are what drive our creativity, and we're committed to fostering an inclusive culture where everyone feels empowered to do their best work.
That commitment is reflected in the recognition we've earned, including Best Culture, Production Agency of the Year, and Outstanding SME in Gender Equality, Family Status Equality, and Racial Equality and Inclusion.
Learn more at www.tagworldwide.com.
Position Summary:
The Senior Account Manager (SAM) serves as a key operational and client-facing role within the Channel Activation team. Supporting the Account Director, the SAM manages the day-to-day delivery of POSM production projects, maintains strong client relationships, coordinates internal teams, and ensures seamless project execution. The SAM acts as a trusted partner to clients, delivering high-quality production solutions while also playing a mentoring role for junior team members (Account Executives) and contributing to account growth and business development.
Key Responsibilities:
Client Management & Relationships
- Serve as the primary day-to-day contact for assigned clients, managing communications and building trusted, long-term relationships.
- Support the Account Director in preparing and delivering client presentations, status updates, and strategic proposals.
- Proactively anticipate client needs and deliver innovative solutions aligned with their marketing and brand objectives.
- Maintain high levels of client satisfaction through consistent, responsive, and professional service delivery.
- Resolve client concerns promptly and effectively, ensuring positive outcomes and strengthened partnerships.
Project Management & Delivery
- Own end-to-end project management for POSM production projects—from initial briefing through to final delivery—ensuring strict adherence to timelines, budgets, and brand guidelines.
- Coordinate seamlessly with internal creative, production, and sourcing teams, as well as external vendors, to ensure smooth project execution.
- Manage multiple complex projects simultaneously, prioritizing effectively in a fast-paced environment.
- Identify and resolve project issues proactively, escalating critical risks to the Account Director when required.
- Ensure all deliverables meet TAG's rigorous quality standards and exceed client expectations.
Financial Management
- Prepare and manage detailed project estimates, purchase orders, and invoices in coordination with the finance team.
- Monitor project budgets closely and flag variances to the Account Director in a timely manner.
- Contribute to account profitability by managing costs effectively, negotiating with suppliers, and identifying operational efficiencies.
- Support the Account Director in preparing financial reports, forecasts, and account performance summaries.
- Own the Accounts Receivable (AR) collection process for assigned accounts — proactively follow up on outstanding invoices, ensure timely payment in accordance with agreed credit terms, and maintain accurate records of payment status.
- Liaise between clients and the internal finance team to resolve billing disputes, discrepancies, or payment delays in a professional and timely manner.
- Provide regular AR aging reports to the Account Director, escalating overdue accounts and recommending appropriate actions to mitigate financial risk.
Team Collaboration & Mentorship
- Mentor and guide Account Executives and junior team members, sharing industry best practices and supporting their professional development.
- Foster a collaborative, positive team culture aligned with TAG's core values of innovation, sustainability, and operational excellence.
- Work closely with cross-functional teams(creative, production, technology, sourcing) to deliver integrated, value-added solutions.
- Facilitate effective communication and knowledge sharing within the team to enhance overall performance.
Business Development & Account Growth
- Identify opportunities to expand services and grow revenue within existing accounts through upselling and cross-selling.
- Support the Account Director in pitching for new business, preparing credentials, case studies, and responding to RFPs.
- Stay informed on industry trends, retail marketing innovations, and competitive activities to bring fresh, relevant ideas to clients.
Revenue Target Delivery
- Take full ownership of delivering the designated Net Revenue (NR) target by actively monitoring client spend across all assigned accounts and identifying gaps against target on a regular basis.
- Drive revenue growth within assigned accounts by proactively upselling additional services and solutions (e.g., digital content, sourcing, managed services) that extend beyond the core POSM scope.
- Pursue and convert incremental revenue opportunities beyond the designated account portfolio to contribute to personal NR targets, in alignment with the Account Director's overall account strategy.
- Maintain a clear and up-to-date view of account revenue pipelines, flagging risks of underspend early and proposing corrective actions to the Account Director.
- Collaborate with the Account Director and business development teams to build account plans that outline growth levers, service expansion opportunities, and NR forecasts on a quarterly and annual basis
Qualifications & Experience:
- Education: Bachelor's degree in Marketing, Business, Advertising, Communications, or a related field.
- Experience: 4–6 years of account management experience in a creative/production agency, POSM production, or retail marketing environment.
- Preferred Background: Candidates with hands-on experience in a POSM production agency, Event Agency, or Trade Marketing function are strongly preferred. A client-servicing mindset with deep familiarity in below-the-line (BTL) production, retail activation, or point-of-sale materials is a significant advantage.
- Industry Knowledge: Solid understanding of the POSM production process, including print, retail activation, materials, and point-of-sale logistics.
- Project Management: Proven track record of managing multiple client projects simultaneously, delivering on time and on budget.
- Communication: Strong interpersonal and communication skills, both written and verbal (English proficiency required).
- Soft Skills: Detail-oriented with strong organizational and problem-solving abilities. Ability to work independently and collaboratively in a fast-paced environment.
- Technical Skills: Proficiency in project management tools and Microsoft Office Suite (Excel, PowerPoint, Word).
Key Performance Indicators (KPIs)
- Client satisfaction scores and retention rates.
- On-time and on-budget project delivery performance.
- Account revenue contribution and organic growth against personal NR targets.
- Quality of deliverables and strict adherence to brand guidelines.
- Effective team collaboration and development of junior staff members.
- AR collection rate — timely collection of outstanding invoices within agreed credit terms and reduction of overdue AR balance.
Looking forward to doing meaningful work alongside talented people We'd love to hear from you.
Join a global team shaping creative production for some of the world's most recognised brands while building a career with purpose, scale and opportunity.
Tag is committed to an ethical and inclusive recruitment process and will never ask applicants for sensitive personal information upfront or make employment offers contingent on financial requests.
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