Job Summary
The Senior Account Executive plays a key role in managing day-to-day client relationships and ensuring the successful delivery of marketing execution projects across brand activation, retail execution, field operations, and POSM implementation. This role is responsible for coordinating internal teams and external partners, maintaining service quality, and ensuring all deliverables are completed on time, within budget, and in line with client expectations and brand standards.
Key Responsibilities
1. Client Management & Account Servicing
- Serve as the key day-to-day contact for assigned clients, building strong and trusted working relationships.
- Understand client objectives, requirements, and expectations to support effective project planning and execution.
- Support the Account Manager / Account Director in preparing proposals, timelines, quotations, work plans, and client presentations.
- Ensure clear, timely, and professional communication with clients throughout the project lifecycle.
- Manage client feedback, resolve issues proactively, and maintain a high level of client satisfaction.
2. Project Management & Campaign Execution
- Coordinate with internal teams and external partners to ensure smooth and timely project execution.
- Take ownership of project timelines, deliverables, and follow-up actions to ensure efficient execution.
- Monitor project progress closely and identify risks, issues, or delays early, with timely escalation where needed.
- Ensure all deliverables meet agreed quality standards, client requirements, and brand guidelines.
- Support the team in managing quotations, budgets, and operational processes to ensure cost control and execution efficiency.
3. POSM Development & Execution
- Coordinate the development, production, and deployment of POSM materials for client campaigns and activations.
- Work closely with creative, production, procurement, and vendor teams to ensure POSM is delivered accurately, on time, and within budget.
- Monitor POSM quality, specifications, quantity, and installation to ensure alignment with approved concepts and brand guidelines.
- Follow through on production timelines and troubleshoot execution issues related to POSM delivery and implementation.
4. Performance Monitoring & Reporting
- Track project performance, campaign results, and key KPIs to ensure execution effectiveness.
- Prepare post-campaign reports, including performance analysis, key learnings, and recommendations for improvement.
- Monitor budget utilization and support financial reconciliation of assigned projects.
- Maintain organized project documentation, status updates, and reporting for both clients and internal stakeholders.
5. Market Understanding & Continuous Improvement
- Stay informed about market trends, shopper behavior, retail dynamics, competitor activities, and industry developments.
- Contribute ideas and recommendations to improve campaign effectiveness, service quality, and client solutions.
- Identify opportunities to strengthen client relationships and support business growth through excellent delivery.
Key Qualifications
Education
- Bachelor's degree in Business, Marketing, Communications, or a related field.
Experience
- Minimum 3–4 years of experience in account servicing, client management, project management, or campaign execution within a marketing agency, execution agency, retail solutions company, or related industry.
- Hands-on experience working with FMCG, retail, trade marketing, activation, field operations, or experiential marketing clients is strongly preferred.
- Practical experience in managing POSM development, production, and execution is required.
- Experience working with vendors, suppliers, and production partners for campaign materials and on-ground execution is a strong advantage.
- Proven experience in handling multiple projects and stakeholders in a deadline-driven environment.
Skills & Competencies
- Strong client servicing and relationship management skills.
- Excellent communication, presentation, and interpersonal skills.
- Strong project management and coordination abilities.
- Good understanding of POSM production processes, material application, and execution quality control.
- Strong problem-solving skills with a proactive and solution-oriented mindset.
Why Join CREASIA
- Opportunity to work with a company evolving beyond a traditional agency model into a sales, marketing, and technology execution platform.
- Competitive and transparent salary and bonus structure, along with full allowances in accordance with company policy (lunch, phone, 13th-month salary, etc.)
- 100% salary during probation, with annual salary review
- Statutory insurance coverage and additional private health insurance after probation
- Work in a values-driven environment that emphasizes Integrity, Compassion, Excellence, and Innovation
- Opportunities for sustainable career growth and continuous learning in a professional and dynamic workplace
- Make meaningful contributions through projects and initiatives that create positive impact for clients and the community
