DatVietMEDIA is looking for a Senior Account Executive (Influencer Marketing) to support the Account Manager in developing Influencer Marketing business opportunities and managing campaign execution. This role works closely with clients, influencers, partners, and internal teams to ensure campaigns are delivered effectively, achieve agreed KPIs, and provide a high-quality client experience throughout the partnership journey.
I. JOB DESCRIPTION
1. Business Development
- Work directly with the Account Manager and support the Account Manager in planning, identifying, researching, approaching, and pitching Influencer Marketing services to existing and potential clients with budgets for Influencer Marketing.
- Support the Account Manager in developing business opportunities and generating revenue from existing and new clients.
- Support the Account Manager in preparing service introductions, campaign proposals, presentations, and Influencer Marketing solutions.
- Take responsibility for ensuring a positive client experience during the initial approach and business development stage.
- Support client communication and follow-up throughout the initial engagement process.
2. Account Management & Campaign Execution
Support and coordinate with the Account Manager in the following activities:
- Work closely with internal teams to develop and present strategic campaign solutions that address client requirements, including:
- KOL, Influencer, and Social Media Community selection strategies.
- Content distribution plans and projected communication results across social media platforms such as Facebook, TikTok, Instagram, and YouTube.
- Content recommendations and directions for Influencer Marketing campaigns.
- Develop overall campaign plans and coordinate the detailed execution of agreed campaign activities and services.
- Coordinate with internal teams to ensure Partners, including KOLs, Influencers, and Social Media Communities, clearly understand campaign requirements and deliver agreed activities in line with campaign objectives.
- Proactively propose alternative Partners or solutions to address unexpected issues arising during campaign execution.
- Monitor campaign performance closely and ensure campaign deliverables and results are progressing according to the agreed plan and client objectives.
- Prepare and provide campaign performance reports and regular campaign status updates to clients according to agreed timelines.
- Manage day-to-day communication among clients, Partners, and internal team members involved in campaign execution.
- Ensure clients are kept up to date on campaign progress, deliverables, and relevant developments throughout the campaign.
3. Paperwork Management
- Monitor and ensure all campaign-related documentation and paperwork with clients are completed accurately and in a timely manner.
- Track and update client payment status and coordinate with relevant internal teams to support payment follow-up.
- Ensure campaign-related documents and records are properly maintained and up to date.
4. Client Relationship Management
- Build and maintain positive relationships with clients throughout the partnership.
- Support the development of client servicing approaches to strengthen relationships and maximize collaboration opportunities among Brands, DatVietMEDIA, and Partners.
- Contribute to maintaining long-term client relationships and supporting future business opportunities.
II. JOB REQUIREMENTS
- Bachelor's or College degree in Economics, Business Administration, Marketing, Digital Marketing (preferred), Public Relations, Communications, or related fields.
- More than 3 years of experience in Media, Marketing, Communications, Advertising, or related industries.
- At least 2 years of experience in a similar Senior Account Executive role.
- Proven experience in client servicing and managing marketing campaigns or projects.
- Previous experience working at a Social Agency, Influencer Marketing Agency, Digital Agency, or Advertising Agency is preferred.
- Good understanding of the Media, Advertising, and Influencer Marketing industries.
- Strong negotiation skills and the ability to communicate effectively with clients and partners.
- Strong communication, negotiation, and presentation skills.
- Proficient in Microsoft Office and able to quickly learn and use technology systems supporting work activities, such as an Influencer Management Dashboard.
- Good understanding of social media platforms, including Facebook, TikTok, Instagram, and YouTube, is an advantage.
- Good command of English in all four skills: listening, speaking, reading, and writing.
- Ability to work effectively under pressure in a fast-paced and constantly changing environment while managing multiple deadlines.
- Proactive, energetic, detail-oriented, resourceful, and highly responsible.
- Strong communication and collaboration skills when working with clients, partners, internal teams, business units, and stakeholders across the Group.
- Strong independent thinking, logical reasoning, analytical, problem-solving, and teamwork skills.
- Honest, dedicated, resilient, and results-oriented.
- Passionate about the entertainment, media, and communications industries.
