Working location: Floor 5, 55 Ho Hao Hon, Cau Ong Lanh Ward, HCMC
About Us:
Artemis Digital Vietnam is a fast-growing digital marketing agency headquartered in Melbourne, Australia, with our largest team in Ho Chi Minh City. We operate under two brands: Artemis Digital and Heads On Pillows - serving clients across Vietnam, Australia, the UK, and SE Asia. Our services include SEO/Local SEO, PPC management (Google Ads, Meta Ads, LinkedIn Ads), social media management, and website design & development.
Role Overview:
This is a delivery leadership role. You own the execution quality and velocity of SEO and GEO. You are the operational layer between the SEO/GEO Manager and the delivery team. That means you run client sprints, own QA, track internal KPIs and keep work moving while developing genuine craft in both traditional SEO and AI search optimisation (GEO). GEO is not optional here. It is central to our service offering and competitive positioning. You will be expected to understand, implement and eventually develop GEO strategy - not just execute it on brief
Main Responsibilities:
Client Delivery & Project Coordination:
- Lead weekly delivery sprints across a portfolio of HOP and Artemis clients.
- Ensure all SEO/GEO deliverables meet quality standards before submission to clients or managers.
- Coordinate with content writers, strategists and account managers to achieve sprint goals
- Manage task boards, timelines, team capacity, and proactively flag blockers.
- Track delivery velocity and task completion against sprint KPIs.
- Maintain and update SOPs, frameworks, templates, and internal documentation.
SEO Execution:
- Conduct technical SEO audits, on-page optimisation, and content gap analysis.
- Perform keyword research across multiple markets and languages
- Implement and QA schema markup (JSON-LD), internal linking and content briefs.
- Monitor organic performance using GA4, GSC, and Agency Analytics, delivering insight-driven reports.
- Diagnose ranking fluctuations, traffic anomalies, and keyword cannibalisation issues
GEO (Generative Engine Optimisation:
Identify and close gaps between AI-cited content and existing client pages
- Track AI visibility across platforms such as ChatGPT, Gemini and Perplexity
- Implement GEO best practices including E-E-A-T signals, structured data, entity disambiguation and AI-readable content formatting
- Build understanding of how LLMs retrieve, interpret, and rank information
Skills Required:
Must-Have
- From 3+ years of SEO experience with proven performance outcomes, not just task execution
- Hands-on experience with GA4, Google Search Console, Screaming Frog, or similar SEO tools
- Working knowledge of schema markup (JSON-LD) and its impact on search visibility
- Strong written English skills, with the ability to produce professional briefs, reports, and documentation.
- Strong project management and communication skills with the ability to manage deadlines, track progress and proactively flag issues
- Genuine interest in AI search and an understanding of how LLMs retrieve and surface web content
Nice to Have
- Experience in hospitality, tourism or travel industries, with understanding of seasonality, user intent, and booking funnels
- Exposure to B2B SEO, including longer buying journeys and decision-maker-focused content strategies
- Familiarity with GEO concepts such as citation signals, AI overviews, entity authority, and knowledge graph optimisation
- Experience using project management tools and working within sprint-based workflows
Tool Stack
SEO & Data:
- Google Search Console and Google Analytics 4
- Agency Analytics (client reporting dashboards)
- Screaming Frog or equivalent
GEO & AI Search:
- Proprietary GEO Citation Edge audit framework (trained internally)
- Claude AI (used across the team for content workflows and analysis)
Project & Communication:
- Asana (task management, sprint tracking)
- Slack (team communication)
- Google Drive + Sheets
What We Offer:
- Competitive salary package with 13th month salary.
- 15 Annual Leave, health check up.
- Collaborative and open working culture.
- Opportunity to work for a growing, talented and driven startup team.
- Unlimited room for growth as the company expands.
