Search Engine Optimization Specialist

About upGrad

upGrad is a global leader in online higher education, empowering professionals to upskill and advance their careers through world-class programs in collaboration with top universities. At upGrad Vietnam, we bring this mission to life locally, helping learners unlock their potential and achieve their goals.

Role Overview

We are looking for an SEO Associate to support organic growth for our international education programs. The role will focus on improving search visibility, driving organic traffic, and optimizing program pages for higher lead generation.

Key Responsibilities

Execute on-page SEO strategies for program pages, blogs, and landing pages.

Conduct keyword research focused on education and study-abroad related search queries.

Optimize website content, metadata, internal linking, and schema markup.

Monitor technical SEO factors such as page speed, crawlability, and indexing.

Track rankings, organic traffic, and conversions using tools like Google Analytics and Search Console.

Work closely with the content team to create SEO-optimized articles and landing pages.

Perform competitor analysis and identify new content opportunities.

Requirements

24 years of experience in SEO or organic growth.

Strong understanding of on-page SEO, keyword research, and technical SEO fundamentals.

Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or SimilarWeb.

Familiarity with Google Analytics and Search Console.

Experience in education, edtech, or study abroad marketing is a plus.

Office: 170 Tran Quang Khai, Tan Dinh Ward, HCMC

Working Hours: 9 AM 6 PM (Monday Friday)

Employment Type: Full-time