We're looking for a growth-focused SEO Specialist to join our Marketing team and help scale multiple brands, including Lollypop Design Studio, Terralogic, Blazeup, and other brands under Terralogic.
This role is ideal for someone who doesn't just do SEO, but understands how organic growth ties directly to business goals, branding, and leads. You will work closely with content, design, tech, and business teams to build long-term SEO value across multiple markets.
What You Will Do: Strategy & Planning
- Develop and execute SEO strategies aligned with business and brand goals
- Plan and manage keyword strategy, content direction, and growth roadmaps
- Conduct deep research on competitors, search trends, and audience behavior
On-Page & Technical SEO
- Perform regular website SEO audits (technical, content, UX, performance)
- Optimize:
- Page structure
- Internal linking
- Core Web Vitals
- Metadata & indexing
- Collaborate with developers on:
- Schema
- Crawlability
- HTML / CSS improvements
- Site speed and architecture
Content & AI SEO
- Guide the content team on:
- Search intent mapping
- Content clusters & topical authority
- SEO-friendly structure and design
- Optimize SEO for:
- AI search engines
- Featured snippets
- Zero-click results
- Voice & semantic search
- Apply best practices for AI-driven SEO (entity SEO, E-E-A-T, content helpfulness)
Off-Page & Authority Building
- Execute and monitor:
- Link-building campaigns
- Digital PR strategies
- Outreach collaborations
- Maintain backlink hygiene and authority growth
Analytics & Reporting
- Monitor:
- Rankings
- Traffic
- Conversions
- Engagement metrics
- Build and present:
- Monthly performance reports
- Growth insights
- Actionable suggestions for optimization
- Translate data into business-level insights, not just numbers
Requirements
Experience & Skills
- Minimum 2+ years working as an SEO Specialist
- Strong hands-on experience with:
- On-page SEO
- Technical SEO
- Off-page SEO
- Content optimization
- Solid understanding of:
- Google ranking factors
- Algorithm changes
- Search intent
- Site architecture
Tools You'll Be Using
- Proficiency in:
- Google Search Console
- Google Analytics (GA4)
- Google Tag Manager
- Ahrefs / Moz / SEMrush or similar
- Screaming Frog/site audit tools
- Comfortable with Excel / Google Sheets for reporting
Technical Basics
- Basic HTML/CSS understanding
- Familiar with:
- Schema markup
- Redirects
- Indexing rules
- Core Web Vitals
Soft Skills That Matter
- Strong analytical & problem-solving mindset
- Self-driven and proactive
- Able to handle pressure and manage multiple projects
- Curious, adaptable, and continuously learning
- Good teamwork & communication skills
- Can take feedback and handle discussion with an open mindset
Language
- Good English communication (reading, writing, reporting)
What's a Big Plus
- Experience in:
- SaaS / Tech / Design / IT industries
- Familiar with:
- Product-led SEO
- B2B SEO
- International SEO & multi-language optimization
- Practical knowledge of:
- Search generative experience (SGE)
- Entity-based SEO
