Search Engine Optimization Specialist

JD - SEO Specialist

About the Role

We're looking for a growth-focused SEO Specialist to join our Marketing team and help scale multiple brands including Lollypop Design Studio, Terralogic, Blazeup, and other brands under Terralogic.

This role is ideal for someone who doesn't just do SEO, but understands how organic growth ties directly to business goals, branding, and leads. You will work closely with content, design, tech, and business teams to build long-term SEO value across multiple markets.

What You Will Do

Strategy & Planning

• Develop and execute SEO strategies aligned with business and brand goals
• Plan and manage keyword strategy, content direction, and growth roadmaps
• Conduct deep research on competitors, search trends, and audience behavior

On-Page & Technical SEO

Perform regular website SEO audits (technical, content, UX, performance)

Optimize:

• Page structure
• Internal linking
• Core Web Vitals
• Metadata & indexing

Collaborate with developers on:

• Schema
• Crawlability
• HTML / CSS improvements
• Site speed and architecture

Content & AI SEO

Guide the content team on:

• Search intent mapping
• Content clusters & topical authority
• SEO-friendly structure and design

Optimize SEO for:

• AI search engines
• Featured snippets
• Zero-click results
• Voice & semantic search

Apply best practices for AI-driven SEO (entity SEO, E-E-A-T, content helpfulness)

Off-Page & Authority Building

Execute and monitor:

• Link-building campaigns
• Digital PR strategies
• Outreach collaborations

Maintain backlink hygiene and authority growth

Analytics & Reporting

Monitor:

• Rankings
• Traffic
• Conversions
• Engagement metrics

Build and present:

• Monthly performance reports
• Growth insights
• Actionable suggestions for optimization

Translate data into business-level insights, not just numbers

Requirements

Experience & Skills

Minimum 2+ years working as an SEO Specialist

Strong hands-on experience with:

• On-page SEO
• Technical SEO
• Off-page SEO
• Content optimization

Solid understanding of:

• Google ranking factors
• Algorithm changes
• Search intent
• Site architecture

Tools You'll Be Using

Proficiency in:

• Google Search Console
• Google Analytics (GA4)
• Google Tag Manager
• Ahrefs / Moz / SEMrush or similar
• Screaming Frog / site audit tools
• Comfortable with Excel / Google Sheets for reporting

Technical Basics

• Basic HTML/CSS understanding

Familiar with:

• Schema markup
• Redirects
• Indexing rules
• Core Web Vitals

Soft Skills That Matter

• Strong analytical & problem-solving mindset
• Self-driven and proactive
• Able to handle pressure and manage multiple projects
• Curious, adaptable, and continuously learning
• Good teamwork & communication skills
• Can take feedback and handle discussion with an open mindset

Language

• Good English communication (reading, writing, reporting)

What's a Big Plus

Experience in:

• SaaS / Tech / Design / IT industries

Familiar with:

• Product-led SEO
• B2B SEO
• International SEO & multi-language optimization

Practical knowledge of:

• Search generative experience (SGE)
• Entity-based SEO

We're super excited to build a beautiful story in Vietnam, and we want you to be a part of it!

Benefits

- Amazing, talented teammates who give each other seamless support

- Great leaders who are visionary, well-thought-out, and take employee growth seriously

- Opportunities to be exposed to the global working environment

- Annual team-building trip

- Good snacks every day!

Contact:

If you are interested in the role, please send your CV in English to:

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