Search Engine Optimization (SEO) Specialist

Citrus Media Pte Ltd: is one of Singapore's most vibrant and independent publishing houses, with a portfolio that includes a host of consumer and trade publications. Our core publications comprise Blissful Brides (blissfulbrides.sg), Hospitality Resource Directory (HRD) and clubpets (clubpets.com.sg). We are the organiser of the Blissful Outdoor Wedding Show, A.K.A. BOWS (bows.sg), a three-day event held thrice yearly in the months of January, May and October

Role Overview

You'll own organic growth for our Singapore websites. The role blends technical SEO, on-page/content strategy, and reporting. Sustainable non-brand traffic growth, stronger rankings, and measurable conversions (RSVPs, leads, ticket sales).

Key Responsibilities

* Strategy & Planning: Develop and execute SEO roadmaps for SG sites (quarterly/monthly), aligned to business goals and seasonality (SG events/holidays).

* Keyword Research: Ongoing discovery, clustering, and mapping to pages; build content briefs that guide writers/designers.

* On-Page Optimisation: Optimise titles, meta descriptions, headers, internal links, image alt text; ensure content matches en-SG search intent and spelling conventions.

* Technical SEO: Run audits and implement/follow up on fixes (CWV, site speed, crawl/indexation, canonicals, sitemaps, robots, redirects, structured data/schema, hreflang for en-SG and other locales if applicable).

* Content SEO: Plan and maintain an SEO content calendar (blogs, landing pages, event pages); review drafts for keyword coverage, E-E-A-T and readability; light editing in English when needed.

* Local/Entity SEO: Manage and optimise Singapore local signals where relevant (e.g., Google Business Profile, NAP consistency, event markup).

* Link Acquisition: Run quality-first outreach, digital PR, and partnerships; monitor toxicity and maintain a clean link profile.

* Analytics & Reporting: Track KPIs with GA4 & Search Console; build Looker Studio dashboards; deliver monthly insights and clear next actions.

* Collaboration: Work closely with web developers (WordPress), designers, and marketing to ship SEO tasks; create clear tickets/specs for technical changes.

* Stay Current: Monitor algorithm updates and best practices; propose experiments and A/B tests.

Qualifications (Must-Have)

* 24+ years in SEO with proven results (please include 12 short case studies with metrics).

* Strong English: can write/edit SEO titles, meta, briefs, and feedback in polished English.

* Solid grasp of ranking factors, crawl/indexation, content quality, and SERP features.

* Hands-on with GA4, Google Search Console, Looker Studio, PageSpeed Insights/Lighthouse; familiar with Screaming Frog/Sitebulb.

* WordPress experience (editing, on-page SEO, basic theme/plugin familiarity).

* Comfortable creating clear implementation tickets and following through to completion.

Nice to Have

* Laravel/PHP ecosystem familiarity (Blade templates, routes/controllers, handling meta/canonicals, XML sitemaps, schema via JSON-LD, caching/CDN).

* Experience with Singapore market (keywords, intent, spelling, competitors) or other APAC markets.

* GTM (events), basic HTML/CSS, schema (JSON-LD), CWV optimisation.

* Familiarity with Cloudflare/CDN, redirects, and site migrations.

* Tools: Ahrefs/SEMrush/Moz, Screaming Frog, Rank Math/Yoast, Surfer/Clearscope (or similar).

Before Interview:

• Besides the CV/Portfolio, We also need a short English writing sample (e.g., a 250-word page brief or meta set you wrote) sent to [Confidential Information]