SD - Growth & Marketing Lead

SD Growth & Marketing Lead

Build the growth engine. Own the number.

About Saigon Digital

Saigon Digital is a digital agency working with international clients across the UK, US, Australia and Asia.

We help ambitious businesses grow through SEO, AI search visibility (GEO), web development, digital strategy and performance marketing.

We are a small, entrepreneurial team. We move quickly, work directly with founders and care much more about results than activity.

The Role

We are looking for a Growth & Marketing Lead to take ownership of how Saigon Digital generates new business.

This is not a traditional Marketing Manager role.

We are not looking for someone whose primary job is to produce social posts, manage a content calendar or keep marketing activities moving.

We are looking for someone who can look at the business, understand our customers, identify where growth should come from, test different approaches, measure the results and build a repeatable acquisition engine.

You will work directly with the founders and have significant autonomy over strategy, priorities, channels and marketing resources.

Your job is simple:

Figure out what works, make it work, and scale it.

What You Will Own

1. Growth Strategy

• Understand our business, customers, services and commercial model
• Identify the markets, industries, offers and customer segments with the strongest growth potential
• Develop and continuously improve the company's growth strategy
• Identify the highest-leverage acquisition opportunities
• Decide what we should test, what we should stop and where we should invest more

2. Demand Generation

Build a predictable pipeline of qualified opportunities through the channels that make commercial sense.

This could include:

• SEO and AI search visibility
• LinkedIn and outbound
• Content and thought leadership
• Email
• Partnerships
• Paid acquisition
• Events and webinars
• Landing pages and conversion optimisation
• New channels you identify

We don't care which channels you use. We care whether it produces results.

3. Funnel & Conversion

You will understand and improve the entire journey from first interaction to closed customer.

You will monitor:

• Qualified leads
• Opportunities
• Conversion rates
• Customer acquisition cost
• Sales pipeline
• New revenue / MRR
• Marketing spend
• Channel economics

You will work closely with the founders and sales process to identify where prospects are being lost and what needs to change.

4. Experimentation

We expect you to test.

Form a hypothesis.

Run the experiment.

Measure the result.

Learn.

Double down or kill it.

You should be comfortable saying:

We tried it. It didn't work. Let's stop.

as well as:

This is working. Let's put more resources behind it.

5. AI-First Execution

AI is not the strategy. It is leverage.

You will use AI and automation to dramatically increase the speed and efficiency of marketing execution.

Instead of spending your week manually producing content, you should be asking:

What is the highest-value thing I should be doing this week to move the number

AI, automation, freelancers and existing internal resources can be used to handle much of the production work.

Your value is in judgement, prioritisation, experimentation and ownership.

6. Build the Function

Initially, you will be highly autonomous and hands-on.

As the growth model becomes proven, you will have the opportunity to:

• build a marketing team
• manage external specialists
• allocate larger budgets
• introduce systems and automation
• develop new acquisition channels
• take greater ownership of the company's commercial growth

You don't inherit a marketing department. You build one.

What Success Looks Like

We are not primarily interested in:

• followers
• impressions
• likes
• number of posts
• content volume
• marketing activity for its own sake

We care about commercial outcomes.

Your work should ultimately lead to:

More qualified opportunities → more customers → more recurring revenue → better acquisition economics.

You will have a small number of clear commercial KPIs rather than a dashboard full of vanity metrics.

Who We're Looking For

We are less interested in impressive titles and more interested in evidence that you can make things happen.

You may currently be a:

• Senior Marketing Executive
• Growth Marketer
• Performance Marketer
• Demand Generation Specialist
• Digital Marketing Lead
• Marketing Manager
• Startup generalist

What matters is what you have actually achieved.

You should be able to show examples such as:

I generated X qualified leads per month at Y CAC.

I increased conversion from A% to B%.

I built a channel from zero to X in revenue.

We tested X, it failed, so I changed the strategy to Y.

We are looking for someone who:

• Has approximately 4–7 years of relevant experience
• Thinks commercially rather than just creatively
• Is highly comfortable with numbers and data
• Understands acquisition funnels and conversion
• Has personally run experiments and campaigns
• Can work independently without needing a detailed task list
• Is comfortable making decisions with incomplete information
• Has very strong written and spoken English
• Is curious about AI and actively uses it to increase leverage
• Takes responsibility for outcomes rather than activities
• Wants to build something rather than simply manage an existing function

You do NOT need to:

• Have managed a large marketing team
• Know every marketing channel
• Be an expert designer
• Personally produce every piece of content
• Have worked at a famous company
• Have a Head of Marketing title

We care much more about what you have made happen.

The Opportunity

This role is designed for someone who is ready for their next level.

You will work directly with the founders rather than sitting several layers below management.

You will have:

• Real ownership
• Direct access to decision makers
• A commercial target
• Freedom to experiment
• Access to AI and automation
• Support from our existing technical and delivery capabilities
• The opportunity to build a team as the growth engine proves itself

If you succeed, your role will grow with the business.

The long-term opportunity is to become the person who owns and leads the company's growth function.

Compensation

20–30M VND/month base salary + performance bonus

We are deliberately keeping the organisation lean.

We would rather pay a highly capable person a strong base with meaningful upside for results than build a large marketing department around activity.

The exact package will depend on your experience and demonstrated ability.

How We Hire

We are not looking for someone who gives the best interview.

Our process is designed to understand how you think.

You may be asked to work through a real Saigon Digital growth problem and explain:

• What would you investigate first
• Where do you think the biggest opportunity is
• What would you test
• What would you measure
• How would you allocate a limited budget
• When would you stop an experiment
• How would you know whether your strategy is working

We want to see how you think when there isn't a perfect answer.

Location & Working Hours

Monday–Friday, 9:00 AM–6:00 PM

Lakeview 1, 19 To Huu, Thu Duc City, HCMC