Perfetti Van Melle Vietnam is looking for an experienced and hands-on Sales Trainer to support the capability development and execution excellence of our Field Sales organization.
This role will work closely with Sales Leaders and field teams to strengthen sales capabilities, improve distributor performance, and ensure consistent Route-to-Market execution across assigned territories.
Key Responsibilities
- Conduct distributor and agent assessments based on company standards and monitor agreed improvement plans.
- Design and deliver onboarding, sales training, and capability development programs for ASM, Field Supervisors, and Sales Representatives.
- Provide field coaching to identify capability gaps and improve sales execution.
- Support the implementation and review of Route-to-Market and market coverage plans.
- Partner with RSMs, ASMs, Field Supervisors, and cross-functional teams to improve field productivity and commercial performance.
- Support capability-related projects and provide guidance on sales processes, outlet execution, and DMS usage.
- Track training effectiveness and recommend improvement initiatives based on field observations and business results.
Candidate Profile
- Bachelor's degree in Business Administration, Economics, Marketing, or a related discipline.
- At least 3 years of relevant experience in Sales Capability, Sales Training, Sales Supervision, Trade Marketing, Business Development, or a similar role within the FMCG industry.
- Strong understanding of General Trade, distributor operations, field sales processes, and Route-to-Market execution.
- Proven experience in training delivery, facilitation, field coaching, and capability assessment.
- Strong communication, presentation, stakeholder management, and project coordination skills.
- Proficient in Microsoft PowerPoint and Excel; experience with DMS is preferred.
- Willing to travel regularly to assigned markets.
- English communication skills are an advantage.
