About the role
This role leads national trade & channel activation planning by leveraging Sales Promoters (SPs) as a strategic execution resource.
You will own the SP resource allocation frameworks, budget planning, and activation effectiveness, while acting as a strategic advisor to Sales and Trade leadership.
This is not an execution-heavy position. The focus is on strategy, planning, analytics, presentation, and decision-making, while SP teams and partners execute on the ground.
What you will do
- Lead the national SP Resource Allocation Framework (large-scale promoter workforce across channels), building data-driven models for headcount, routing frequency, and outlet tiering/segmentation.
- Drive quarterly resource review cycles, using sell-out, market share, channel performance, and competitive coverage to recommend headcount redeployment and structural optimization.
- Own the annual SP budget planning, covering manpower cost, incentives, and operational expenses; align closely with Sales and Finance leadership for governance and approvals.
- Govern monthly budget & ROI dashboards (Power BI and/or digital tools) to track utilization, variance, and performance by region/channel.
- Partner with Trade, Marketing, Brand, and Sales teams to integrate SP planning into national activations, campaign rollouts, and innovation launches.
- Lead planning transformation initiatives for SP operations including automation, standardization, and digital tool integration.
- Act as a strategic advisor to Sales & Trade leadership on SP investment effectiveness, productivity, and long-term optimization.
Why this role matters
You will shape how SP investments are planned, deployed, and optimized nationally, ensuring trade activation is strategic, data-driven, and commercially impactful across all channels.
What we are looking for
- 5+ years of experience in Trade Marketing, Channel Strategy, Sales Operations, Strategic Planning or Activation (client or agency side).
- Strong experience in budget planning, resource planning and business case development.
- Excellent presentation and storytelling skills, comfortable presenting to senior stakeholders.
- Strong stakeholder management and influencing skills.
- Strategic mindset with the ability to turn data and insights into practical activation plans.
- Fluent English (written and spoken).
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