JOB PURPOSE
Optimize the strategy and adoption rate of the Picture of Success (PICOS) through:
- Digitalizing measurement rules and monitoring execution results at outlets (executed by outsourced agency teams)
- Leveraging data to propose improvements and enhance the adoption of PICOS strategies
KEY RESPONSIBILITIES
DIGITALIZATION & EXECUTION PERFORMANCE ANALYSIS (65%)
Digitalize Design Standards:
- Translate PICOS design strategies and layout guidelines into measurable KPIs within the management system
- Establish validation rules to ensure market data accurately reflects standards on Availability, Forward Stock, Visibility, and Asset Compliance
Execution Gap Analysis:
- Conduct periodic analysis to measure gaps between Design and actual Execution across channels (GT, MT)
- Process large datasets to identify bottlenecks preventing the market from meeting PICOS standards
Visual Impact Measurement:
- Develop Power BI dashboards to track real-time compliance with visual standards
- Evaluate feasibility of new designs using field feedback data, and recommend adjustments based on regional or outlet/channel segmentation
DRIVE PICOS EXECUTION & ADOPTION (35%)
Enhance PICOS Awareness:
- Collaborate with Sales Capability team to design training materials and learning journeys for Sales teams on PICOS standards and best execution practices
- Work with Agency QC teams to analyze common errors and knowledge gaps, assessing overall awareness of PICOS standards
Improve PICOS Adoption: work closely with
- Data & Digital team: to build Power BI dashboards visualizing market execution performance
- Regional Market Execution & Regional Trade Activation teams: to improve training effectiveness and compliance with PICOS standards across different regions
JOB REQUIREMENTS
- Around 2 year of experience in Business Analytics or Sales Operations; experience in FMCG/F&B is a plus
- Strong proficiency in SQL and Power BI for extracting and handling large datasets from company data warehouses (Python is a plus)
- Background in Business Analytics (BA) is preferred to effectively digitalize strategies into internal systems
- Kaizen mindset: continuously seek ways to optimize operational costs and improve execution efficiency through technology
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