Job Description
Customer Recruitment
- Develop ideas and execute initiatives to acquire new customers for Con Cung.
Customer Retention & Loyalty Building
- Design and implement programs and activities to increase customer engagement, purchase frequency, and repeat buying behavior (Ex: Paid Membership Programs: Pink Plus, Pink Mom,...; Rewards Programs (C- Rewards, Concung Xu; VIP Programs, etc.).
Customer Lifetime Value (CLV) Optimization
- Leverage customer behavior data and personalization to increase basket value, drive cross-selling and up- selling, and optimize customer lifetime value.
Customer Experience Enhancement
- Work closely with cross-functional teams (Merchandise, Communication, Online Commercial, Operations, etc.) to continuously improve customer experience across online and in-store touchpoints
Performance Monitoring & Optimization
- Track KPIs and analyze customer-related metrics (return rate, program engagement, purchase frequency, etc.), and propose adjustments and improvements to enhance overall effectiveness.
Other Assigned Tasks
- Support additional tasks assigned by the Manager to contribute to the overall objectives of the department.
Job Requirements
- Education & Knowledge: Bachelor's degree in Marketing, Business, Economics, or a related field
- Experience: Minimum 2 years of experience in customer growth, CRM, or marketing; experience in retail or FMCG is a plus.
- Strong logical thinking and analytical skills; proficient in Excel;
- Detail-oriented and well-organized in handling tasks and projects
- Creative and innovative mindset
- Ability to multitask effectively and manage priorities
- Capable of working independently under pressure in a fast-paced environment.
- Good teamwork and cooperative spirit
- Flexible and proactive in taking initiative.
Benefit
- Annual bonus: 2 - 3 months under minimum KPI requirement
- Fast promotion opportunities based on personal ability
- Work in a dynamic, open, creative environment
- Regular training, company team building, birthday bonus
About Concung.com
- Working time: 8:30 - 17:30 Monday - Friday
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
