Sales Manager/Center Manager - Education

About Arrowster

Arrowster is an AI-powered study abroad consulting firm, supporting Vietnamese students on their journey to apply for international universities, scholarships, and pre-departure. We operate across multiple markets (US, UK, Australia, Canada, Ireland, Europe, Hong Kong, Japan) with a network of 100+ direct partner universities, mentors who graduated from Harvard, Oxford, and UPenn, and an engineering team from Wall Street.

About The Role

The Sales Manager will lead and run Arrowster's sales counselor team in the Vietnam market — driving the team to hit monthly targets, coaching counselors to raise conversion, and keeping the sales engine running smoothly every day.

This is a hands-on management role. You won't just review dashboards — you'll sit in on consultations, help counselors close tough deals, and personally handle key cases when needed. But the focus is on lifting the whole team's performance, not carrying the number alone.

Arrowster is scaling. The current sales counselor team is 5 people, growing to 10-15 over the next 12 months. You're the person who keeps quality and performance high as the team grows.

Manage & coach the team

▸ Lead a team of 5 counselors (scaling to 10-15) to meet and exceed monthly/quarterly targets.

▸ Sit in on consultations, deliver real-time feedback, and raise each counselor's closing rate.

▸ Set individual and team KPIs, review weekly, and address underperformance.

▸ Onboard and train new counselors, and build the internal pipeline (Junior → Senior → Team Lead).

Own the sales funnel & revenue target

▸ Accountable for the team's monthly and quarterly contracts and revenue.

▸ Manage the end-to-end funnel: lead → MQL → SQL → consultation → contract → onboarding.

▸ Forecast weekly / monthly / quarterly revenue with high accuracy.

▸ Partner with Marketing to feed back on lead quality and optimize conversion by channel (TikTok, Paid Ads, Club Seeding, KOL).

Support closing when needed

▸ Directly support closing on high-stake cases: HNW families, top-tier high school students, deals with significant scholarship stakes.

▸ Represent Arrowster at info sessions, high school workshops, and major events.

Sales operations & CRM

▸ Own Zoho CRM: pipeline hygiene, stage definition, automation rules, reporting dashboards.

▸ Integrate with Slack (via Zoho Flow) to ensure full team transparency.

▸ Maintain a data hygiene culture across the team.

Cross-functional & reporting

▸ Marketing: feedback loop on lead quality, propose campaigns based on sales insights.

▸ Product / Delivery: ensure sales commitments align with delivery capability.

▸ Report to the Head of Sales / Country Manager — weekly syncs on pipeline, blockers, and learnings.

Must-have

▸ 3-5 years of sales experience in the Education / EdTech / Study Abroad / High-ticket B2C ($3,000+ ticket size) industry.

▸ At least 1-2 years managing a sales team (3-6 people), with a track record of leading the team to meet/exceed targets.

▸ Proven personal track record of meeting/exceeding targets with concrete numbers (revenue, conversion rate, team performance).

▸ Still hands-on with closing, not in a pure oversight role for years.

▸ Business-fluent English + native Vietnamese.

▸ Proficient in CRM (Zoho, HubSpot, Salesforce) and data-driven decision making.

▸ Based in HCMC or willing to relocate to HCMC full-time.

Nice-to-have

▸ Study abroad background (Bachelor's or Master's degree obtained overseas).

▸ Prior experience at a large study abroad agency (IDP, EF, Sun Education, INEC, Hotcourses) or an EdTech scale-up.

▸ Understanding of Vietnamese parents psychology in the study abroad decision (cost, safety, ROI, university reputation).

▸ Personal network with high school counselors / international schools.

Personal traits

▸ Player-coach mindset — enjoys coaching the team, still ready to jump in and close when needed.

▸ High ownership — no blaming leads, marketing, or the market.

▸ Comfortable in a scaling startup environment where processes aren't fully built.

▸ Coachable — willing to learn the SYNAPSE and Application Lab frameworks.

▸ Long-term thinker — sees each student as a 4-year journey, not a one-off transaction.

Compensation & Benefits:

BASE SALARY: Competitive — negotiable based on experience

• Performance bonus tied to revenue over target (paid quarterly)
• Team bonus when the team hits collective targets
• ESOP (specifics discussed at offer stage)

INSURANCE: Full statutory coverage (BHXH, BHYT, BHTN) per Vietnamese labor law

13TH MONTH SALARY: 13th month salary per company policy

ANNUAL LEAVE: Statutory leave + additional company leave

LEARNING BUDGET: Annual personal development budget

DEVICE: MacBook / laptop provided by the company

TEAM OFFSITE: Annual team-building offsite