Company Overview:
At TechX, we are pioneers in delivering cutting-edge solutions that empower businesses to thrive in today's digital landscape. With a strong focus on Cloud Transformation (AWS), Data Modernization, and Generative AI, we bring unparalleled expertise to drive innovation, efficiency, and growth for our clients.
We specialize in banking and financial services, retail, manufacturing, and transportation, delivering impactful solutions that address industry-specific challenges and significant market shifts.
Together, we'll build a future where innovation knows no limits.
Job Overview:
The Sales Director (Go-to-Market – Cloud & AI) owns TechX product's (Xora) commercial growth strategy and turns platform capabilities into sustainable, repeatable revenue.
You will be the commercial leader for the Xora business — accountable for pipeline generation, new-logo acquisition, AWS Marketplace growth, partner-led demand generation, and managed-services attachment. You will work cross-functionally with Product, Marketing, Delivery, Finance, AWS stakeholders, and partner teams to build a scalable and repeatable go-to-market engine.
This is a hands-on, player-coach leadership role suited to someone who has successfully built a new cloud, SaaS, MSP, AI, or AWS-related business from the ground up and is comfortable operating in a fast-paced, entrepreneurial environment.
This role will suit a Commercial Director, Business Development Director, or Senior Sales Manager ready to own go-to-market for an AI-native platform business.
Key Responsibilities:
Go-to-Market Strategy & Business Growth
- Define and execute the go-to-market strategy for Xora's platform, AWS Marketplace offerings, AI solutions, and managed services.
- Build and own a healthy sales funnel with sufficient pipeline coverage to achieve revenue and new-logo targets.
- Drive new-logo acquisition through direct sales, partner-led motions, AWS co-sell, and marketplace channels.
- Identify new market opportunities, customer segments, and strategic growth initiatives across APAC.
AWS Marketplace & Co-Sell Leadership
- Lead AWS Marketplace commercialization and customer-acquisition strategy.
- Develop strong relationships with AWS Partner Account Managers (PAMs), Partner Sales Managers (PSMs), Solution Architects, and field sales teams.
- Drive AWS co-sell motions, joint account planning, and opportunity development.
- Leverage AWS programs, incentives, marketplace mechanisms, and funding opportunities to accelerate pipeline and revenue.
- Act as a key representative of Xora within the AWS partner ecosystem.
Partner Ecosystem Development
- Work closely with Partner Sales and Partner Management teams to generate partner-sourced pipeline and expand market reach.
- Build scalable partner-led GTM programs that contribute to pipeline creation and customer acquisition.
Solution Commercialization
- Work closely with Product Marketing, Product, Delivery, Managed Services, AWS, and Finance teams to ensure offerings are market-ready.
- Shape solution packaging, value propositions, and sales-enablement materials, and align on pricing with Finance and Commercial Ops.
- Translate market feedback into product and service improvements.
Executive Reporting & Business Operations
- Own executive-level reporting on pipeline health, conversion performance, managed-services attachment, and revenue growth.
- Develop dashboards and business-performance metrics to support decision-making.
- Provide strategic recommendations to leadership on growth opportunities, risks, and required investments.
Key Requirements:
Experience
- 8- 10+ years in enterprise technology, cloud, SaaS, AI, consulting, managed services, or related commercial-leadership roles.
- Proven track record of building a business line, market presence, or sales funnel from near-zero to repeatable revenue.
- Demonstrated ownership of revenue targets, pipeline growth, and commercial performance.
- Experience driving enterprise sales, business development, GTM strategy, or regional growth initiatives.
- Strong experience engaging and influencing C-level stakeholders and enterprise decision-makers.
- Comfortable operating in high-growth, ambiguous, or startup-like environments with limited resources.
Domain Expertise
- Understanding of AWS, cloud modernization, managed services, SaaS, and platform business models.
- Experience working with AWS partner programs, AWS Marketplace, co-sell motions, or cloud ecosystem partnerships.
- Knowledge of partner-led sales motions and ecosystem-driven revenue generation.
Leadership & Commercial Skills
- Strong business acumen with the ability to balance strategic thinking and hands-on execution.
- Excellent stakeholder management, communication, negotiation, and presentation skills.
- Data-driven mindset with experience managing forecasts, pipeline metrics, and business-performance indicators.
Nice to Have
- Direct experience launching or scaling an AWS Marketplace business.
- Experience with AWS co-sell programs, Marketplace Private Offers, CPPO, or partner funding mechanisms.
- Exposure to AI, Generative AI, data platforms, cloud-native applications, or modernization programs.
- Existing relationships within the AWS partner ecosystem across Southeast Asia or APAC.
- Experience managing regional GTM initiatives across multiple markets.
- AWS certifications or relevant cloud certifications.
What We Offer:
- Innovative Environment: A dynamic and collaborative work environment where innovation is encouraged.
- Professional Growth: Opportunities for professional growth and development through continuous learning and exposure to cutting-edge technologies.
- Competitive Package: Competitive salary and benefits package
- Impactful Work: The chance to work on cutting-edge projects with industry-leading clients, making a tangible impact on their business success.
Apply now!
Due to the high volume of applicants, only shortlisted candidates will be contacted. We apologize for this inconvenience!
