ABOUT GEEK Up
GEEK Upis aTrusted Product Partnercollaborating with Digital Innovators to craft pioneering digital solutions. We specialize in end-to-end product development, from strategic consulting to building dedicated product teams, always focusing on creating impactful products. Our core belief is in the power of theProduct MindsetandAgileadaptation within aCo-Creation Partnership Model.
ABOUT THE JOB
This roleis primarily responsible for identifying, nurturing, and converting new business opportunities within target B2B markets. This role focuses strictly on the Top-of-Funnel activities, ensuring a robust and high-quality pipeline of qualified prospects for the specialized consulting team.
KEY RESPONSIBILITIES
TheBDMwill specialize in generating and developing business opportunities through one or more of the core channels below:
Strategic Relationship (Top Tier Corporate DX Focus)
- Targeted Corporate Network: Proactively establish and cultivate relationships with decision-makers, specifically within top-tier corporations engaged in major Digital Transformation (DX) initiatives.
- Networking & Relationship Building: Develop and maintain a valuable network of personal contacts, industry stakeholders, and influencers, with a strong emphasis on the DX ecosystem.
- Referral Strategy: Actively seek out high-quality referrals from key partners or leaders within the DX space.
- Strategic Alliances: Identify and establish strategic partnerships with technology vendors, consulting firms, or platforms that service the Top Tier DX Corporate segment to generate co-selling opportunities.
- Leverage Personal Equity: Utilize personal reputation and network to gain access and establish high-level meetings with target DX prospects.
Consistent Direct Approach (Outreach)
- Sales Materials: Wrap up and showcase our built solutions to generate leads.
- Deep Prospect Research: Conduct in-depth research on target companies and individuals to ensure outreach messages are highly relevant and address specific pain points.
- Outbound Campaign Execution: Develop and execute personalized, consistent, and data-driven direct outreach campaigns (cold email, LinkedIn messaging, cold calling).
- Conversion Focus: Take responsibility for warming up cold contacts and qualifying them into viable opportunities ready for the pitching stage.
Inbound Channels (Online-Offline)
- Channel Optimization: Collaborate with the Marketing Team to optimize inbound channels (website, webinars, thought leadership content) to attract ideal prospects.
- Event & Partnership Management: Lead the planning of proprietary Flagship Events or spearhead participation in key industry conferences to generate qualified leads and establish brand authority.
- Inbound Qualification: Define and manage the inbound lead qualification process to ensure that only the most fitting opportunities are advanced to the pitching phase.
- Content Contribution: Provide input on content strategy and topics to position the company as an industry expert, thereby attracting high-quality leads.
- Channel Engagement: Actively monitor and engage with industry social channels or forums to identify and respond to potential opportunities.
REQUIREMENTS
- Have 5+ years of experience in a,B2B Lead Generation, Sales Development Representative (SDR),or related market development role, with a proven track record of driving pipeline revenue.
- Possess a strong hunter mentality combined with exceptional skills in relationship building and management, with hands-on experience working directly with enterprise decision-makers.
- Expertise in articulating compelling value propositions to diverse audiences and influencing key stakeholders to drive interest.
- Experience in the Tech Industry with a strong understanding of the Software Development Full Cycle is a huge advantage.
- A highly motivated, sales-driven mindset with a proactive and relentless approach to tackling challenges.
- A strong preference for candidates who can build andmanage a B2B team of 2-3 members.
