SaaS Marketing Lead

Zotabox is a bootstrapped SaaS company building e-commerce marketing tools since 2013. We serve thousands of merchants globally through two core products:

• Zotabox — an all-in-one suite of onsite marketing tools (popups, banners, social proof, lead capture) for Shopify merchants worldwide and Shopline merchants in Taiwan and Hong Kong.
• Zotasell — an AI-powered upsell and product recommendation engine that helps merchants increase average order value, currently expanding in the Shopline TW/HK market.

We're a small, hands-on team. Everyone ships. No layers, no politics — just direct access to the founder, real ownership, and results measured in MRR.

You will own marketing end-to-end for both products: positioning, acquisition, activation, and expansion revenue. This is a player-coach role — you set strategy AND execute it yourself, with support from a Content Marketer and freelance localization reviewers.

Your north star is MRR growth, not traffic or leads.

• Own the full funnel for Zotabox and Zotasell: app store listing → install → trial → paid → expansion.
• Optimize our Shopify App Store presence (listing copy, keywords, review velocity) and Shopline partner channel visibility in TW/HK.
• Run lifecycle marketing: onboarding emails, in-app messaging, upgrade prompts, churn-save campaigns.
• Write and ship high-converting copy yourself — landing pages, emails, app listings — in native-level English.
• Manage localization workflows for Traditional Chinese (zh-Hant) content via freelance reviewers; you don't need to speak Chinese, but you need to run the QA pipeline.
• Analyze funnel data in Mixpanel/Metabase, form hypotheses, run experiments, and report what moved (or didn't) with numbers.
• Coordinate with product and engineering on activation and monetization experiments.
• Communicate directly with international partners — email correspondence and in-person/online meetings (e.g., Shopline partners, integration partners, event contacts in TW/HK).
• Use AI tools (Claude, etc.) daily to multiply your output — we expect one person here to produce like a team of three.

Must-have:

• 4+ years in SaaS marketing with at least 2 years owning a funnel end-to-end (you can walk us through the numbers you moved and how).
• Experience marketing on an app marketplace — Shopify App Store strongly preferred; Chrome Web Store, WordPress, or similar also valued.
• Retention/expansion mindset: you think in MRR levers (activation, churn, upgrade rate), not vanity metrics.
• Excellent English — written and spoken (IELTS 7.5+ or equivalent). You'll write publish-ready copy without an editor, handle email correspondence with international partners, and represent Zotabox in face-to-face meetings with foreign partners.
• Hands-on with analytics tools (Mixpanel, Metabase, GA4, or equivalent) — you pull your own data.
• Fluent, practical use of AI tools in your daily workflow.

Nice-to-have:

• Familiarity with the Shopify or Shopline merchant ecosystem.
• Experience managing localization or working with TW/HK markets.
• Basic technical literacy (HTML/CSS, simple SQL) to move fast without waiting on engineers.

This role is NOT a fit if:

• Your experience is mainly big-brand or agency work with large budgets and specialist teams.
• You prefer managing to doing — here, the lead writes the first draft.
• You've never owned a revenue number.

• Salary: Negotiable, based on experience and track record.
• Performance-based raises: Compensation grows with results — hit your growth targets and your pay reflects it. Reviews tied to measurable outcomes, not tenure.

• Direct impact: your work shows up in MRR within weeks, not quarters.
• Ownership: full autonomy over marketing strategy and budget.
• Stability with ambition: 12+ years profitable, now scaling two products across global and TW/HK markets.
• Modern stack: AI-first workflows, no legacy process, ship fast.