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heineken vietnam

RTC Outlet Coverage & Routing Manager

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Job Description

Job Purpose

Manage and analyze data for planning & optimization of HVN market coverage, salesforce routing, intermediaries delivery routing and providing insights per relevant geography & channel. Own trade census process. Consolidate HVN coverage & TC outlet data for analytics. Align & ensure reporting of universe, market coverage & coverage efficiency KPIs available in Commercial ONE. Lead the outlet mapping and sales & intermediary routing agenda in deployment of RTC transformation.

Key Responsibilities

  • Map-out, analyze & update outlet universe to plan & optimize market coverage with multiple sales touchpoints across regions, channels & outlet tiers; own, manage & publish TC analysis
  • Analyze, plan and optimize routing for HVB salesforce and intermediaries, provide support to regional Sales & DD teams to align and manage routing with maps & visualized analytics
  • Analyze & optimize HVN sales touchpoint coverage, recommend adjustments for productivity gains
  • Manage data/system vendors and collaborate with D&T team for deployment of trade census projects

Experience / skills required

  • Experience in supporting salesforce / RTM management through data systems of min. 5 years (preferably in FMCG sector)
  • Proven track-record in analytical role, working with time & motion analysis, optimizing market coverage & routing, omnichannel sales model, designing & leading RTM efficiency & productivity initiatives
  • Drives to win, able to distill and define objectives from broad directions, organize time & resources and motivate others towards achieving these objectives
  • Adapts well, overcomes obstacles & defines trade-off choices and alternative solutions if faced with barriers leads by accountability, focuses on tasks end-to-end, holds self & others accountable team-player, knows how to generate support and manage cross-functionally without hierarchy, able to ask for help and recognize others contributions
  • Connected to current news & developments, actively demonstrates knowledge of broad business, salesforce & RTM data systems and digital / software trends
  • Well-organized and dependable, manages well timelines and milestones, creates visibility on projects & deliverables, communicates risks early and proactively manages alignment between stakeholders

Functional Competencies:

  • Understands and demonstrates practical knowledge of salesforce & RTM management Understands and demonstrates practical knowledge of productivity analysis & improvement across salesforce & intermediaries
  • Understands basic stakeholder & project management
  • Strong analytical skills, sees & extracts insights from data early, connects data trends with in market developments, able to formulate & quantify data-driven and future facing conclusions
  • Practical thinker, manages complexity by focusing on simple solution, compares alternatives before choice, able to sacrifice parts of perfect plan for a more efficient solution

Other:

  • Able to travel for work across Vietnam, incl. work outstation over weekly periods, and able to participate in market visits
  • Actively follows hobby(ies) outside work-related activities

******By clicking the Submit Application button, you agree to allow HVN to collect and process your personal data in accordance with HVN's Personal Data Protection Policy, which is publicly available on HVN's official website.Visit https://heineken-vietnam.com.vn/en/privacy-center/for more information.

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About Company

Job ID: 145218251