Retail Operations & Commercial Manager
HO CHI MINH CITY
REPORTS TO
Country Manager
JOB OVERVIEW
To oversee Fashion Brands commercial aspects, including Store Operations, Visual Merchandising, and E-commerce. Lead store operations and execution to achieve sales, profitability, productivity, and customer experience targets across all locations.
RESPONSIBILITIES
1. Retail Operations Excellence
- Develop and execute the annual retail operations plan to achieve sustainable sales and profitability targets.
- Manage operational budgets, monitor spending, and identify opportunities to improve productivity and cost efficiency.
- Lead retail operations across the country, ensuring consistent execution of company standards, policies, and operating procedures.
- Oversee store performance, inventory management, customer service, compliance, and asset protection.
- Drive operational excellence through continuous improvement initiatives and performance monitoring.
- Act as the primary Retail Operations leader for the Vietnam market.
- Lead, coach, and develop Store Managers and Area Managers to build a high-performing retail organization.
- Establish performance goals, succession plans, and career development initiatives for the retail team.
- Foster a culture of accountability, collaboration, and customer-centricity.
- Lead the operational readiness and successful execution of new store openings.
- Manage the retail store portfolio, including store openings, relocations, renovations, and closures.
- Ensure new stores launch on time, within budget, and according to company standards.
2. Commercial Leadership
- Partner with Brand teams to execute commercial strategies, campaigns, and digital initiatives that strengthen brand positioning and maximize sales.
- Collaborate with Merchandising, Logistics, Marketing, and Operations teams to deliver an exceptional customer experience.
- Monitor and optimize inventory across retail and e-commerce channels to maximize availability while minimizing excess and aged stock.
- Analyze sales performance, customer trends, and commercial opportunities to drive profitable growth.
QUALIFICATION
- University Degree/ Bachelor's degree in Fashion, Design, Business Administration, English or equivalent.
- Proficient English in 4 skills of writing, speaking, listening & reading.
- Over 2 years of operational management experience in the retail industry
- Proven ability to maximize profitability & drive sales
- Forward planning skills
- Strong organizational & time management skills
- Oriented to achieve or exceed goals
- Flexibility and problem-solving ability
- Has initiate to identify problems and opportunities to be proactive
- Ability to lead by example, motivate & develop staff
- Ability to work autonomously & as part of a team
- Critical data analysis
