Retail Operation Manager (Brand Stanley)

The ideal candidate will have an ability to create and maintain an efficient system of operation to support the business needs. The candidate should be comfortable multitasking and working cross-functionally with different business units. The ideal candidate will have previous experience in related fields.

Responsibilities

• Implement assigned sales plans.
• Effectively manage resources (both human and material) to ensure that the assigned stores meet the company's sales targets.
• Monitor and analyze revenue through daily, weekly, monthly, and yearly sales reports, adjusting sales and marketing strategies when necessary to improve business performance and increase sales.
• Boost revenue by developing business strategies aligned with the company's vision.
• Set sales targets, promotional programs, and special incentive plans.
• Oversee all distribution channels of the brand, including wholesale and retail sales.

• Responsible for inventory management, product turnover, and preventing losses or theft in the assigned stores.
• Implement measures to prevent and reduce theft, both external and internal.
• Ensure that employees comply with all regulations regarding product display in stores, as well as proper storage and maintenance of goods according to the brand's standards.
• Review daily and weekly ranking lists.
• Provide training for employees on seasonal fashion trends and product information.
• Consolidate inventory data to optimize stock transfers between stores (if needed).
• Oversee and monitor daily and weekly stock checks performed by employees.
• Conduct purchasing analysis and propose additional stock orders.
• Report on best-selling and slow-moving products to support future purchasing decisions.
• Manage seasonal purchases at the brand's showroom (if required).
• Analyze purchasing trends across all stores before procurement trips.
• Develop sales strategies based on profit and loss reports, analyzing product consumption rates to plan future orders.
• Regularly collaborate with brand departments to obtain sales analysis reports for the Vietnam market.

• Communicate the company's culture to all brand employees.
• Ensure compliance with company labor policies, sales regulations, and workplace procedures among sales staff.
• Recruit, train, develop, manage, and supervise the performance of all direct subordinates.
• Guide employees in properly coordinating with different departments.
• Train employees on new products, effective sales techniques, visual merchandising, and customer service skills as per brand requirements.
• Review and approve monthly attendance records before submitting them to the HR department.
• Monitor individual daily sales performance and verify sales invoices to ensure fair commission distribution while preventing revenue manipulation among employees.
• Address work performance or attitude issues of outsourced staff (e.g., security personnel) by directly informing their respective supervisors.
• Ensure that all employees comply with company, brand, and building regulations.
• Motivate and foster teamwork within the brand.
• Educate employees on the importance of customer service.
• Clearly communicate sales policies and operational procedures to store staff.
• Work closely with regional brand managers to build and manage a strong sales team.
• Allocate workforce efficiently to achieve planned results (marketing budget, employee incentives, etc.).
• Collaborate with the HR department in recruitment, performance evaluation, rewards, discipline, and training programs.
• Develop potential employees by mentoring them in managerial skills, sales reporting, and company policies.
• Ensure that employee turnover remains below 20% per year.

• Ensure the best customer service across all stores.
• Promptly address customer complaints and feedback.
• Conduct direct marketing activities, such as customer calls and personalized store invitations.
• Build and maintain a customer database and loyalty programs.

• Ensure stores are always clean, well-organized, and fully equipped with functional devices, maintaining brand-standard displays during operating hours. Laptops should not be placed on cashier counters.
• Train employees on product display and update window displays every two weeks as per brand guidelines.
• Regularly conduct market research and report findings to senior management.
• Monitor product defects and coordinate with relevant departments to address issues within the allowed two-week timeframe.
• Take full responsibility if the brand image fails to meet the required standards after multiple reminders from senior management or principals.

• Develop policies, procedures, and workflows to optimize daily operations.
• Complete all required brand reports, as well as weekly, monthly, quarterly, and annual reports, and submit them to the General Director within the specified deadlines.
• Conduct market visits as required.
• Report directly to the General Director/Brand Group Director.
• Perform other duties as assigned by senior management.

Qualifications

• Bachelor's/Associate's degree in Business Administration, Marketing, Economics, or a related field.
• Over 3 years of experience in Brand Management/Product Management.
• Experience in Retail/Fashion/Cosmetics/Luxury Business.
• Strong skills in management, communication, organization, negotiation, and problem-solving.