Key Responsibilities
1. New Product Channel Launch Strategy
- Lead offline retail GTM strategies for new product launches, including pricing, promotion policies, and display standards, ensuring alignment with national key account (KA) clients, brand stores, and chain retailers .
- Coordinate regional execution plans tailored to channel-specific dynamics (e.g., department stores, 3C chains, e-commerce offline formats), optimizing resource allocation and progress tracking .
- Design and implement customized in-store displays and sample product placements for core channels, enhancing product visibility and consumer experience .
2. Retail Operation Enablement
- Drive cross-functional collaboration across sales, marketing, and supply chain teams to execute GTM strategies, establishing closed-loop management mechanisms .
- Build standardized in-store sample systems, including display guidelines, launch protocols, and experiential marketing frameworks, to boost retail conversion rates .
- Oversee sample unit/POSM logistics strategies, ensuring efficient inventory management and high-quality exhibition standards .
3. Market Insight & Competitive Strategy
- Conduct offline consumer behavior research and data analysis to refine display designs and retail tactics .
- Monitor competitor activities (pricing, promotions, product positioning) and provide actionable recommendations to strengthen market competitiveness .
4. Retail Material Budget Management
- Manage marketing material budgets for offline channels, optimizing ROI through cost-benefit analysis and resource prioritization .
Qualifications
1. Professional Background
- 5 + years of experience in consumer electronics, with proven track record in offline GTM planning, retail operations, or channel marketing (mobile phones, smart devices preferred) .
- Familiarity with IPMS/GTM frameworks and product lifecycle management, ideally with hands-on experience in end-to-end product launches .
2. Core Competencies
- Strategic Execution: Ability to translate high-level strategies into detailed SOPs and localized action plans .
- Cross-Functional Leadership: Strong coordination skills to align sales, marketing, and supply chain teams .
- Analytical Proficiency: Mastery of Excel/SQL/Tableau for PSI (Purchasing, Sales, Inventory) analysis and consumer behavior insights .
- Creative Marketing: Demonstrated expertise in designing retail experiences and seasonal campaigns .
3. Personal Attributes
- Self-Driven & Resilient: Passion for consumer tech products, particularly mobile phones .
- Bilingual Communication: Fluency in English (written and verbal), with Mandarin proficiency as a plus .
