Retail Designer (2D / Adaptation) POSM

About Tag

At Tag, we bring bold ideas to life. As a global creative production and sourcing partner, we help the world's leading brands create content at scale, delivering campaigns that are more impactful, more efficient and more effective.

For over 50 years, we've partnered with some of the world's most iconic brands to accelerate speed to market while driving marketing efficiency and brand consistency across every channel. With operations in 29 countries and as part of Dentsu, a global leader in integrated marketing and communications, we bring together creativity, technology and production expertise to deliver end-to-end solutions across creative adaptation, digital content, print, Point of Sales Merchandising (POSM) and sourcing.

Just as we believe great work comes from bringing together different disciplines, we believe it comes from bringing together different people. Diverse perspectives, backgrounds and experiences are what drive our creativity, and we're committed to fostering an inclusive culture where everyone feels empowered to do their best work.

That commitment is reflected in the recognition we've earned, including Best Culture, Production Agency of the Year, and Outstanding SME in Gender Equality, Family Status Equality, and Racial Equality and Inclusion.

Learn more at www.tagworldwide.com.

Position Summary

The Designer focuses on the 2D visual communication and adaptation of Key Visuals (KVs) into effective Digital assets, and Point of Sale Materials (POSM) for the CLIENT account. Operating within the In-Market Creative Studio, this role ensures that brand messaging is translated accurately and compellingly across various retail formats and touchpoints. The Designer is responsible for creating digital web banner, print-ready artwork, and mockups that aligns with CLIENT's premium brand standards. The role requires a keen eye for typography, layout, and color management to ensure flawless execution from screen to shelf..

Position Responsibilities

1. Key Visual Adaptation & Art working

Adapt master Key Visuals provided by CLIENT brand teams into a variety of POSM formats, ensuring brand consistency and visual impact across all retail touchpoints.

• Produce print-ready artwork for posters, shelf talkers, wobblers, danglers, header cards, showcase stickers, and other retail materials.
• Ensure all artwork is precisely scaled, color-matched (CMYK), and formatted according to the specific requirements of different retail channels and print vendors.
• Create rapid mockups and visual simulations for client approval during the briefing stage.
• Maintain a comprehensive library of brand assets, templates, and style guides for efficient adaptation workflows.

2. Retail-Focused Content Production

Understanding the dynamics of the First Moment of Truth (FMOT), create visual layouts that capture shopper attention and clearly communicate product benefits at the point of purchase.

• Design for consistency across both offline retail environments and online e-commerce platforms, ensuring a cohesive brand experience.
• Adapt creative content for multiple CLIENT categories while maintaining each brand's unique visual identity.
• Produce ad-hoc design requests and quick-turnaround adaptations to support dynamic campaign needs.

3. Creative Quality Assurance

Conduct thorough quality checks on all final artwork files before they are released for production, ensuring zero-defect output.

• Verify bleed margins, resolution, color profiles, typography, and image placement to prevent printing errors.
• Ensure all text content, product claims, and regulatory information are accurately reflected in final artwork.
• Maintain strict adherence to CLIENT brand guidelines and Tag's internal quality standards.

4. Cross-Functional Collaboration

Work closely with the Account Team and 3D Designer to ensure seamless integration of 2D graphic elements with structural POSM designs.

• Collaborate with the production team and print vendors to ensure artwork files are optimized for various printing methods (offset, digital, large format).
• Participate in creative briefing sessions and provide visual recommendations to enhance campaign effectiveness.
• Support the Account Team in preparing visual materials for client presentations and business reviews.

5. Design Innovation & Continuous Improvement

• Stay current with retail design trends, typography innovations, and visual communication best practices.
• Contribute ideas for improving design workflows, template systems, and production efficiency.
• Participate in market visits to understand real-world retail environments and inform design decisions.

Qualifications & Experience

• Education: Degree or Diploma in Graphic Design, Visual Communications, or a related field.
• Experience: 2–4 years of experience in graphic design, art working, or print production, preferably within an agency or retail marketing environment.
• Preferred Background: Candidates with experience in marketing creative or retail POSM design are strongly preferred.
• Technical Skills: Expert proficiency in Figma and Adobe Creative Cloud, particularly Illustrator, InDesign, and Photoshop. Knowledge of pre-press workflows is essential.
• Industry Knowledge: Solid understanding of digital web banner design, print production processes, color management (CMYK, Pantone), and retail point-of-sale formats.
• Soft Skills: Keen eye for typography and layout, strong time management skills, and the ability to execute fast-paced design adaptations without compromising quality.
• Communication: English proficiency (written and verbal) for client-facing communications.

Key Performance Indicators (KPIs)

• Quality and accuracy of artwork adaptations against brand guidelines.
• On-time delivery of design outputs within agreed turnaround times.
• Zero-defect rate on final production files released to vendors.
• Responsiveness to ad-hoc design requests and quick-turnaround briefs.
• Consistency of brand execution across all retail touchpoints and categories.
• Contribution to design workflow improvements and template optimization

Looking forward to doing meaningful work alongside talented people We'd love to hear from you.

Join a global team shaping creative production for some of the world's most recognized brands while building a career with purpose, scale and opportunity.

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