Retai Assistant

Job Description

Job Title: Retail Assistant

Location: THETAAN Retail Space, Phú Quốc, Kiên Giang, Vietnam (Kingkong Mart, Long Beach Mart,..)

Reports to: Retail Manager

Employment Type: Full-time

Salary: Base 15,000,000 VNĐ

About THETAAN

THETAAN is a curated retail destination celebrating Vietnamese heritage, craftsmanship and contemporary creativity.

At our Phú Quốc location, THETAAN introduces domestic and international visitors to thoughtfully selected fashion, silk, fragrance, beauty, lifestyle, art and premium gifts from Vietnam. Every brand and product is chosen not only for its quality, but also for the authentic story, cultural value and craftsmanship behind it.

Our aim is to create a refined yet welcoming shopping experience where visitors can discover meaningful products, connect with contemporary Vietnamese culture and bring home a memorable piece of Vietnam.

Role Summary

As a Retail Assistant, you will be a customer-facing ambassador of THETAAN in Phú Quốc.

You will deliver attentive and personalized service to Vietnamese and international customers, introduce the stories behind our products and partner brands, and actively contribute to achieving store sales targets.

This role requires strong communication, professional presentation, commercial awareness and the ability to perform effectively in a fast-paced tourism retail environment.

Key Responsibilities

Customer Service and Brand Storytelling

• Welcome and engage customers with a warm, professional and culturally sensitive approach.
• Identify customer needs and provide personalised product recommendations.
• Introduce the stories, craftsmanship, materials and cultural inspiration behind THETAAN's selected products.
• Serve domestic and international tourists, local residents, VIP guests and business partners.
• Provide appropriate recommendations for souvenirs, personal purchases, premium gifts and corporate gifting.
• Maintain discretion and confidentiality when assisting VIP customers.

Sales Performance

• Achieve individual and retail sales targets.
• Contribute to key retail KPIs, including sales revenue, conversion rate, average transaction value, units per transaction and repeat purchases.
• Use cross-selling, product pairing, gifting and product bundling techniques to increase transaction value.
• Follow up with customers regarding product availability, new arrivals, promotions and special orders.
• Proactively approach customers while maintaining a refined, non-aggressive luxury service style.

Clienteling and Customer Relationships

• Collect and update customer information in the CRM system in accordance with company procedures.
• Develop long-term relationships with customers through personalised follow-ups.
• Support birthday, holiday and special-occasion outreach.
• Maintain relationships with hotel guests, tour groups, travel partners and returning customers where applicable.
• Encourage customers to remain connected with THETAAN after leaving Phú Quốc.

Store Operations

• Conduct opening, closing and shift-handover procedures.
• Check inventory, replenish products and coordinate stock requirements with the Store Manager.
• Participate in regular stock counts and report any discrepancies, damaged products or low-stock items.
• Ensure prices, product information, packaging and promotional materials are accurate.
• Prepare daily and weekly sales reports, customer feedback and activity logs.

Visual Merchandising

• Maintain THETAAN's visual merchandising and presentation standards.
• Ensure product displays, shelves, counters and customer areas remain clean, organised and visually appealing.
• Regularly replenish displays and ensure all products are presented in sale-ready condition.
• Support seasonal displays, product launches and brand-specific merchandising activities.
• Protect the premium positioning and consistent visual identity of THETAAN.

Events and Brand Activities

• Support product demonstrations, sampling activities, workshops, private previews and cultural activations.
• Assist with tourist-season campaigns, festive promotions and partner events.
• Represent THETAAN professionally during media, hotel, tourism and business-partner activities.
• Support participating brands during product launches and special selling events.

Required Qualifications and Experience

• At least one year of experience in retail, hospitality, premium gifting or customer service.
• Experience in premium retail, tourism retail, hotels, resorts or high-traffic stores is preferred.
• Demonstrated ability to meet sales targets and deliver strong customer service.
• Confident communication and product presentation skills.
• Ability to learn and communicate product stories clearly and convincingly.
• Good Vietnamese communication and conversational English.
• Mandarin, Korean, Japanese or Russian is an advantage.
• Professional grooming, polished presentation and positive attitude.
• Honest, responsible and careful when handling cash, stock and customer information.
• Comfortable working in shifts, including weekends, public holidays and peak tourism periods.
• Ability to work independently while collaborating effectively with the store team.

Preferred Candidate Profile

The ideal candidate is commercially driven but genuinely enjoys serving people. You are curious about Vietnamese culture, craftsmanship and contemporary brands, and can translate those stories into a compelling customer experience.

You understand that selling at THETAAN is not simply introducing a commercial product. It is helping each customer discover the real people, materials, techniques and meaning behind every selected item.

Performance will be evaluated based on:

• Individual and store sales revenue.
• Sales target achievement.
• Customer conversion rate.
• Average transaction value.
• Units per transaction.
• Customer information and CRM development.
• Repeat purchases and customer follow-up.
• Visual merchandising and store presentation.
• Customer feedback and service quality.
• Attendance, teamwork and compliance with company procedures.