I. JOB DESCRIPTION:
Content Hub is the entertainment production arm of DatVietVAC Group Holdings, home to many of Vietnam's leading television shows, reality programs, live entertainment events, and original content. We are looking for a PR & Risk Manager (Reputation & Crisis Communications Manager) to protect and strengthen the reputation of our productions, artists, and brands through strategic communications, media relations, public sentiment management, and crisis response.
1. Reputation & Crisis Management (35%)
- Monitor media coverage, social conversations, and public sentiment through social listening tools.
- Identify potential reputation risks and activate crisis response processes when necessary.
- Assess incidents, recommend communication strategies, and coordinate cross-functional response plans.
- Prepare holding statements, key messages, Q&A documents, and official communication materials.
- Serve as the primary communications contact with media for approved issues and crisis situations.
- Escalate critical reputation risks to senior management and provide timely updates throughout incident handling.
2. Public Sentiment & Communications Strategy (30%)
- Develop communication strategies to strengthen brand reputation and support major entertainment projects.
- Plan and execute public relations initiatives across press, social media, and digital platforms.
- Build communication plans that proactively shape public perception and manage sensitive discussions.
- Ensure all communication activities align with corporate messaging, legal requirements, and brand guidelines.
- Support strategic communications for high-profile productions, artists, and entertainment campaigns.
3. Media Relations & Stakeholder Engagement (20%)
- Build and maintain strong relationships with journalists, editors, media partners, KOLs, and industry stakeholders.
- Organize press conferences, media briefings, premieres, launch events, and other PR activities.
- Coordinate media interviews, press releases, and official announcements for productions and corporate initiatives.
- Support communication activities involving artists, production teams, partners, and external stakeholders.
4. Reporting & Process Improvement (10%)
- Prepare regular reports on media performance, brand reputation, public sentiment, and communication effectiveness.
- Conduct post-incident reviews and recommend improvements to crisis communication processes.
- Maintain crisis communication playbooks, media contact databases, and response guidelines.
5. Other Responsibilities (5%)
- Perform other duties and projects assigned by the direct supervisor.
II. JOB REQUIREMENTS:
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- At least 6 years of experience in Public Relations, Corporate Communications, Reputation Management, or Crisis Communications.
- Minimum 3 years of experience in a managerial or leadership role.
- Hands-on experience handling media relations and communication strategies during high-profile or sensitive situations.
- Previous experience in the entertainment, media, television, content production, or consumer-facing industries is highly preferred.
- Strong understanding of crisis communication frameworks, reputation management, and stakeholder communications.
- Experience using social listening and media monitoring tools to identify communication risks and emerging issues.
- Familiarity with media law, advertising regulations, and communications best practices is an advantage.
- Ability to leverage AI tools to support media monitoring, sentiment analysis, communication planning, and drafting communication materials while ensuring all official communications are reviewed and approved by authorized stakeholders.
- Excellent writing, presentation, negotiation, and stakeholder management skills.
- Strong analytical thinking, sound judgment, and the ability to make decisions under pressure.
- Calm, resilient, highly organized, and able to manage multiple priorities in a fast-paced environment.
- Proficient in Microsoft Office and communication reporting tools.
- Good command of English in both written and spoken communication.
