Regional Trade Marketing Specialist (South)

REGIONAL TRADE MARKETING SPECIALIST (SOUTH)

- Work location: Thanh My Tay Ward (formerly Binh Thanh District), HCMC

- Report to: Trade Marketing Assistant Manager

- Manage Trade Marketing for 15 - 20 Stores

- Work place: HCMC + Travel as required

- Working time: Monday - Friday

JOB SUMMARY:

Trade Marketing Specialist is responsible for executing regional trade marketing plans within assigned areas, ensuring accurate POSM deployment, strong on-ground compliance, and consistent brand visibility across stores.

This role supports data reporting and coordinates closely with suppliers and store teams to secure timely execution and implementation quality.

PRIMARY RESPONSIBILITIES:

1. Merchandising & Execution Excellence

• Execute the installation and maintenance of all POSM (Point of Sale Materials) and Merchandising elements within the assigned list of existing F&B stores, ensuring adherence to the Perfect Store standards

• Conduct routine quality checks (QC) on product displays, pricing tags, and promotional signage, ensuring full brand compliance and visual excellence at all times

• Implement and refresh promotional schemes and displays quickly and accurately according to the deployment schedule provided by Trade Officer

• Manage the safe handling, storage, and condition of all Trade Marketing assets and materials assigned to Area.

2. Performance Monitoring & Data Collection

• Conduct and document store audits using the official mobile application or tool, capturing accurate photos and data on Merchandising quality, product availability, and pricing

• Gather competitive intelligence (CI) at the store level, documenting and reporting on competitors promotions, pricing, and visual display activities in a timely manner

• Track and report product availability (stock levels) and any inventory issues identified during store visits to the Sales/Operations counterpart from immediate action

• Prepare and submit accurate daily/weekly activity reports detailing store visit schedules, execution status, and time management compliance to the Trade Officer

3. On-site Communication & Compliance

• Liaise professionally with the store manager or staff to communicate Trade Marketing objectives, secure permission for display setups, and ensure harmonious working relationships

• Provide basic, on-the-spot training/briefing to store staff regarding new product visibility guidelines or the functionality of new POSM items

• Ensure strict compliance with all local store policies and safety protocols while conducting Merchandising and installation work

• Collect and verify necessary execution sigh-off forms from the store management upon completion of major installations or material drops

4. Business Support & Ad-hoc Project Management

• Proactively lead and complete ad-hoc projects as assigned, ensuring OTIF delivery, cost control, and risk mitigation.

REQUIREMENTS:

1. Education

Bachelor's degree in Business Administration, Marketing, or related field.

2. Experience

At least 2 years of experience in Trade Marketing, Brand Activation, or Promotion within FMCG or QSR industry.

3. Training/License/Certification

Basic training or certification in Trade Marketing, POSM management, or activation planning is an advantage.

4. Essential Traits

• Attention to Detail

• Process Compliance & Execution Discipline

• Clear & Effective On-site Communication

• Teamwork & Cooperative Relationship Handling

• Integrity & Accuracy in Reporting

• Proactive Issue Spotting & On-ground Alertness

CONTACT:

• Email: [Confidential Information]
• Tel/Zalo: 0937719936