Regional Trade Marketing Manager - MOFT

Position Title: Regional Trade Marketing Manager

Function: Marketing, E-commerce & Trade Marketing

Sub-function: Trade Marketing

Channel: MOFT

Report to: Trade Marketing Associate Director

Key Responsibilities:

We are seeking a results-driven and commercially minded candidate to lead the planning and execution of trade marketing strategies across national key accounts. This role plays a critical link between the sales and marketing teams, with a strong focus on driving sell-out, optimizing in-store visibility, and accelerating category growth through tailored customer programs. You will work closely with the modern off-trade sales team to ensure trade plans are aligned with business objectives and customer priorities.

• Coordinate with Brand Team to support Regional Sales teams/KAMs with Joint Business Planning, by providing insightful data and developing trade marketing strategies that align company objectives with customer needs.
• Lead the planning and implementation of customized in-store activations, promotional campaigns, and visibility solutions to drive volume and share
• Analyze sales performance and shopper insights to identify growth opportunities and improve trade ROI
• Coordinate with PPM team to Define appropriate investment levels and rules of investment by channel and region to drive channel growth and achieve business ambitions.
• Leverage shopper understanding and store and channel performance to define and allocate right promotion, activation and PG resources.
• Create & manage planograms and rental/visibility based on guidelines from Marketing, with key customers.
• Monitor market trends, competitor activity and channel dynamics to provide market intelligence for the Marketing and Trade Teams to ensure pro-active action plan and decision making
• Uphold excellence in brand execution by standardizing market execution processes

Requirements:

• Education: Bachelor degree in Business, Marketing, Economics, or a related field
• Industry Experiences: At least 5 years of commercial experience in FMCG
• Position Experiences:3+ years managing large team experience, preferably in Trade Marketing/ Sale of Modern Off- Trade Channel at a large FMCG company. Beverage industry is a plus.
• Language: Ability to communicate clearly and concisely, both orally and in writing (Good communication skill in both Vietnamese and English)
• Computer: Skillful in computer software: Excel, Words, Powerpoint etc

Knowledge/ Skills:

• Strong ownership
• Strong decision-making ability
• Analytical thinking & problem solving skills
• Strategic mindset with operational capability
• Highly self-motivated and being able to motivate the team.
• Proficient in stakeholder management
• Analytical mindset with the ability to translate data into actionable plans

Other requirements:

• Mobility for frequent market visit purpose during & out of working hours
• Works with a strong sense of urgency
• Comfortable with ambiguity

ABOUT US

Anheuser-Busch InBev (Ab InBev) The World's Largest Beer Company

Founded in 1366, Anheuser-Busch InBev (AB InBev) is based in Leuven (Belgium) and has branches in many countries, with a size of 150,000 employees worldwide.

Anheuser-Busch InBev currently owns more than 500 beer brands covering 150 countries. In which brands already present in Vietnam include Budweiser, Hoegaarden, Beck's, Leffe, Corona, and Stella Artois.

We build a sustainable company, brew beer and build different brands to embrace a Future With More Cheers. That is the future of each of us, is to always create something new to approach every moment in life. A future where each employee working at AB InBev, each partner of AB InBev, each customer, and the community, each person constantly dreams bigger, spreading that dream to those around and creating meaningful resonance for the entire world. AB InBev believes that with those joys, beer is the best catalyst.

Besides, AB InBev has always cared about People. One of the ten principles of the company is People, the most valuable asset of the company. This is evidenced by the fact that AB InBev Vietnam has been honored in the list of 100 Best Places to Work in Vietnam from the survey results conducted in 2020 and 2021 by Anphabe.

AB InBev - Data Protection Policy

Anheuser-Busch InBev Vietnam Brewery Co., Ltd (AB InBev) hereby undertakes to use the personal data received from the candidate for the recruitment process at AB InBev. AB InBev shall not provide or disclose personal data to external organizations without prior consent from the candidate