Job Purposes
To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.
Job Accountabilities
Regional Activation Planning & Execution (40%)
- Develop and gain approval for regional activation and promotion plans, aligning with brand strategy and sales targets
- Lead the flawless execution of in-store activations and promotional campaigns, ensuring on-time delivery and adherence to quality standards
- Coordinate closely with Regional Trade Manager, Sales team, Trade team & Brand team and Agencies to optimize program implementation
- Develop and allocate supporting POSM materials to amplify campaign impact
Performance Monitoring & Analysis (30%)
- Conduct rigorous post-activity analysis to measure campaign effectiveness, including sales volume, market share, and ROI
- Analyze market data, competitor activities, and consumer feedback to identify trends and improvement opportunities
- Develop and deliver timely performance reports, providing actionable insights and recommendations for program adjustments
- Track KPIs against targets and ensure alignment with regional sales goals
Commercial team collaboration (20%)
- Provide necessary support tools, training, and materials for the sales team for effective campaign implementation
- Address inquiries and provide timely support to the sales team during activation execution
- To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.
- Foster strong collaboration with internal & external stakeholders to achieve shared objectives
- Ensure execution framework: Right outlet selection – right activity – right target setting – right execution
Budget management & compliance (10%)
- Manage campaign budgets effectively, ensuring activities are implemented within approved limits
- Monitor agency and supplier performance to ensure cost effectiveness and adherence to quality standards
- Evaluate the cost-effectiveness of activities
Job Requirements
- University degree in Business Administration, Economics, Marketing, or related field
- 3-4 years of relevant experience in Trade Marketing within the F&B/FMCG industry.
- Strong understanding of regional market dynamics and consumer behavior.
- Proven ability to plan, execute, and evaluate trade activation programs.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication, negotiation, and presentation skills.
- Proficiency in Microsoft Office and data analysis tools.
- Ability to travel frequently within assigned regions.
- Intermediate in English
Soft skills
- Logical thinking and problem-solving skills.
- Ability to work according to processes and meet deadlines.
- Proactive, creative, and highly responsible.
- Strong collaboration and teamwork skills.
- Strong implementation discipline.
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