Regional Sales Manager (based in Cambodia)

Job Title: Regional Sales Manager (based in Cambodia) Posting Start Date: 04/11/2025 Req ID: 1380

Job Summary

A Regional Sales Manager is responsible for developing and implementing sales, marketing, financial and structural strategies in stores across a group of territories. Duties include visiting stores to meet with employees, communicating about sales goals and expectations and gathering research about their target market.

Job Responsibilities

• Regional Sales Management and Development:
• Set sales targets and develop strategic plans to achieve those targets within the assigned region.
• Analyze sales and market data to identify opportunities and challenges, and adjust business plans accordingly.
• Market and Competitor Analysis: Gather information on market trends, consumer behavior, and competitor activities to provide strategic recommendations.
• Propose and implement competitive pricing strategies and effective promotional programs to maximize revenue and profit.
• Budget Planning and Control: Develop the regional operating budget and manage costs to ensure efficiency.
• Distributor Management:
• Build and maintain strong relationships with distributors in the region. Ensure distributors operate efficiently, comply with company policies, and meet distribution targets.
• Develop joint business plans with distributors to ensure assigned sales targets are achieved.
• Risk Management and Market Adaptability:
• Assess and manage risks related to the market and competitors, and implement flexible solutions to adapt to market changes.
• Sales Team Building and Management:
• Recruit, train, coach, and develop Area Sales Managers (ASMs) and subordinate staff. Ensure the team fully understands the products, sales processes, and company goals.
• Develop successor pipelines within the team.
• Ensure Compliance with Policies and Regulations:
  
  

Ensure all business activities in the region comply with company policies and applicable legal regulations.

Job Responsibilities - Continued

Other Requirements

• Bachelor's degree or higher.
• At least 5 years of experience as a Regional Sales Manager in the FMCG industry.
• Depth understanding of the FMCG market and proven experience in building a distributor network in the Central region.
• Strong leadership and team management skills.
• Strategic planning skills.
• Change management skills.
• Project management and complex problem-solving skills.
  
  

Skills

Functional Competencies

Masan's Core Competencies

• Consumer Centricity
• Innovation
• Ownership
• Passion for winning
• Purposeful Leadership
  
  

Masan's Leadership Competencies

• Business Acumen
• Learning Agility
• Dealing With Ambiguity
• Vision & Strategy
• Talent Catalyst
• Leading The Change
• Integrity & Trust
• Stakeholder Management
• Collaboration
• Planning
• Problem Solving
• Result Driven
  
  

Education

• Bachelors in Business Administration or Other relevant fields
  
  

Certifications

Conditions of Employment

Physical Requirements

Relevant Industries

• FMCG
  
  

Interview Questions