Position Overview
We are seeking a Regional Marketing Specialist to develop, localize, and execute marketing initiatives that drive brand awareness, lead generation, and customer engagement within the assigned region. The role requires a balance of strategic thinking, hands-on campaign management, and collaboration with cross-functional teams to ensure global strategies are effectively adapted to regional markets.
Key Responsibilities
- Plan, coordinate, and execute regional marketing campaigns aligned with global strategy.
- Conduct market research to identify regional trends, customer needs, and competitor activities.
- Adapt and localize global marketing materials and messaging to ensure relevance in the region.
- Have knowledge and experience in MKT 360 degrees, including offline and online targeted to regional audiences.
- Organize and manage seminar/offline event for company and on behalf of our partner
- Monitor and analyze campaign performance/promotion, providing insights and recommendations for optimization.
- Build and maintain relationships local media, agencies, and strategic partners
- Collaborate with the sales team to generate qualified leads and support revenue growth.
- Manage regional marketing budgets effectively, ensuring ROI.
- Report on KPIs, market feedback, and competitive intelligence to regional and global stakeholders.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 23 years of marketing experience, preferably in a regional or international role.
- Strong understanding of digital marketing tools and channels (Google Ads, LinkedIn, Meta, and email automation).
- Experience in adapting campaigns for different cultural and linguistic contexts.
- Strong project management and organizational skills with strategic and logical mindset
- Excellent operation and execution skills
- Analytical mindset with proficiency in marketing analytics tools (Google Analytics, HubSpot, Salesforce, etc.).
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently while collaborating with global teams.
- Fluency in English; have experience in CFD,Forex, Crypto,Fintech industry is a plus.
Key Competencies
- Strategic & analytical thinking
- Cross-cultural communication
- Creativity & adaptability
- Collaboration & stakeholder management
- Results-oriented mindset
Benefits
- Competitive salary based on experience and performance.
- Fully remote working.
- Private health insurance & travel/ business trip allowance
- 20 paid vacation days per year
- Sponsored learning courses, gym, birthday celebrations & more perks
- Opportunity to work in a dynamic and professional environment.
- Career growth opportunities with training and skill development.
