Work location: Binh Dinh, Quang Ngai, Gia Lai, Kon Tum
Job purpose:
To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.
Job Description:
- Regional Activation Planning & Execution
- Develop and gain approval for regional activation and promotion plans, aligning with brand strategy and sales targets.
- Lead the flawless execution of in-store activations and promotional campaigns, ensuring on-time delivery and adherence to quality standards.
- Coordinate closely with Regional Trade Manager, Sales team, Trade team & Brand team and Agencies to optimize program implementation.
- Develop and allocate supporting POSM materials to amplify campaign impact.
- Performance Monitoring & Analysis
- Conduct rigorous post-activity analysis to measure campaign effectiveness, including sales volume, market share, and ROI
- Analyze market data, competitor activities, and consumer feedback to identify trends and improvement opportunities.
- Develop and deliver timely performance reports, providing actionable insights and recommendations for program adjustments
- Track KPIs against targets and ensure alignment with regional sales goals.
- Commercial team collaboration
- Provide necessary support tools, training, and materials for the sales team for effective campaign implementation.
- Address inquiries and provide timely support to the sales team during activation execution.
- Foster strong collaboration with internal & external stakeholders to achieve shared objectives.
- Ensure execution framework: Right outlet selection – right activity – right target setting – right execution.
- Budget management & compliance
- Manage campaign budgets effectively, ensuring activities are implemented within approved limits.
- Monitor agency and supplier performance to ensure cost-effectiveness and adherence to quality standards.
- Evaluate the cost-effectiveness of activities.
Job requirement:
- University degree in Business Administration, Economics, Marketing, or related field.
- 3-4 years of relevant experience in Trade Marketing within the F&B/FMCG industry.
- Strong understanding of regional market dynamics and consumer behavior.
- Proven ability to plan, execute, and evaluate trade activation programs.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication, negotiation, and presentation skills.
- Proficiency in Microsoft Office and data analysis tools.
- Ability to travel frequently within assigned regions.
- Intermediate in English
- Logical thinking and problem-solving skills.
- Proactive, creative, and highly responsible, strong collaboration and teamwork skills.
