FIND YOUR BETTER AT AIA
If you believe in better, we'd love to hear from you.
About the Role
Report to: Associate Director, Life Propositions and Product Delivery
Location: Ho Chi Minh
Function: Marketing & Partnership Distribution | Department: Life Propositions and Product Delivery
Type: Individual Contributor
THE OPPORTUNITY:
We are looking for a Proposition Go-To-Market (GTM), Consultant who plays a crucial in bringing new product Go-To-Market, be accountable for 1st year production of new Product by planning, driving and executing Go-To-Market (GTM) plan for all distribution channels.
ROLES AND RESPONSIBILITIES
Propositions GTM(70%)
- Work with Propositions Development to develop annual plan to promote AIA Propositions including Vitality to all distirbution channel.
- Convert market intelligence and product competitive analysis into impactful go-to-market strategies of proposition assets. This will require active involvement in E2E customer proposition design from insights generation, concept to validation to deployment.
- Build GTM plan for new and existing propositions covering product positioning, product packaging, sales ptich and sales tools.
- Develop and lead excution GTM plan for all Propositions.
- Work with Proposition Development and Training to develop training materials and conduct training for trainers and manage the product GTM for all distribution channels.
- Partner with Distributions to collect and translate customers feedback, distribution feedback into product requirements and facilitate the solutions to make sure GTM plan success.
- Manage all products and customers promotional activities including design customers promotion campaigns, alignment with distribution channels, develop all marketing materials in conjunction with Propositions Marketing.
Other (30%)
- Develop and manage relationship with key stakeholders in distribution channels (10%).
- Work closely with Propositions Development, Operations and IT on all propositions development initiatives and implementation (5%)
- Ensure compliance with local, group standards and all regulations (5%)
JOB REQUIREMENTS:
- Bachelor's degree. Master's degree is preferred.
- At least 5 years of experience in Life / Health Insurance, Financial Services.
- Experience in product marketing, life insurance product sales training is preferred.
- Excellent command of English and Vietnamese, both written and oral.
- Customer centricity mindset
- Presentation and communication at influencing level
