About the Role
We are looking for a talented Program Manager - Assessment to join our English Language Teaching (ELT) Division, who will be responsible and accountable for supporting the growth of OUPs ELT business, especially Assessment, in a market which is central to our overall strategy. This is a crucial role in an expanding market that requires sound knowledge and experience of the ELT and Assessment sector.
Key Responsibilities:
Assessment
- Implement and track the Oxford Test of English (OTE) marketing strategy and plan for the territory, including Test Centre & Affiliate selection, acquisition and retention / productivity, keeping the OTE Go-To-Market strategy up to date in order to achieve agreed growth plans
- Support the test center approval, on-boarding or migration processes according to agreed policies and processes, as well as running ongoing quality control, supporting Test Centres in order to improve productivity.
- Work closely with Assessment Sales and Marketing teams to develop campaigns for social recognition and brand awareness, test-taker demand driving, events strategy, and relevant Assessment brand-building or thought leadership campaigns.
- Support with securing recognition from relevant institutions, ensuring that the Assessment portfolio receives appropriate institutional recognition
- Prepare forecasts and budgets for Assessment products and monitor progress towards targets with the use of the appropriate tools, including Salesforce.
- Work closely with Educational Consultants in order to identify and develop opportunities and prospects; define clear roles, responsibilities and processes; measure and report success for the OTE and OPT products; develop their knowledge of the assessment sector in the region
- Develop and implement an effective marketing plan for the Oxford Placement Test in order to support the achievement of agreed growth targets.
- Monitor market trends and competitor activities that help identify opportunities and stay ahead of industry developments
- Identify local training needs and deliver effective training and support to internal and external stakeholders
- Give customer-facing presentations to Test Centre and Recognition prospects, existing partners, Affiliates and other relevant audiences including at external events.
New Business opportunities
- Work closely with Regional Area Manager to strengthen and execute new opportunities with relevant departments in the regional and global teams.
- In the plan, align visiting strategies with planned product promotions to ensure relevant products will be promoted to relevant/potential target customers.
- Prepare accurate sales forecasts, pipeline reports, and client meetings.
About You
Essential:
- Demonstrable track record of key account management or marketing-related experience in the assessment industry.
- Proven track record of achieving targets and driving revenue growth.
- Dynamic self-starter, with the ability to work collaboratively with cross-functional teams.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Able to demonstrate consultative techniques that lead to product promotion in meetings with customers and prospects.
- A solid understanding of the ELT assessment market in the region, including trends, customer needs and competitive landscape.
- Fluent English language proficiency
- Excellent organizational and analytical skills and clear structured decision-making.
