Product Owner (Gamification & Retention)
Location:Ho Chi Minh City, Vietnam.
Level:Open to All Levels (We valueTalent & Capabilityover Years of Experience).
The Mission: Democratizing Music Education
Music education is broken. Industry data reveals a harsh truth:90% of beginners quit within the first year.AtSmulie (Simpia), we are solving this by applyingWorld-Class Gamification Mechanics(benchmarked against top apps like Duolingo or Strava) to turn Hard Work into Addictive Fun.
We are looking for a Builder (Visionary Product Ownership) who is hungry to learn, ready to grow, and wants to solve the hardest problem in EdTech:Human Motivation.
What You Will Do
You will own theRetention Squad, with a single North Star:Turn Day 1 Curiosity into a Lifelong Habit
- Own the Product Roadmap:You manage the Backlog, lead Sprint Planning, and turn messy ideas into shipped features.
- Design Habit Loops:You don't just build features; you design theTrigger Action Rewardloops that keep users coming back.
- Balance Business & Fun:You define the economy (Gems, Hearts) to ensure sustainable revenue without sacrificing user trust.
- Orchestrate Execution:You work with Developers, Designers, and AI tools to ship world-class features at speed.
Who You Are
We are looking for aProduct Ownerwith the soul of aGame Designer.
- Product Thinking:You move beyond Requirements to User Psychology. You askWHYa user behaves this way.
- Data-Driven:You use data to defend your decisions. You know the difference between a Vanity Metric and a North Star.
- Growth Mindset:You may not be an expert in everything yet, but you have theHungerto master World-Class concepts like:
- Behavioral Science:The Octalysis Framework & Hook Model.
- Game Economy:Designing Sinks & Sources for long-term retention.
- Flow State:Balancing Difficulty vs. Skill to prevent boredom.
- Culture Fit:You are humble but ambitious. You preferBold Ideasover safe choices.
Why Smulie
- Join an innovative startup focused on revolutionizing music education.
- Real Product:We don't sell Snake Oil. We sellReal Educationthat changes lives.
- The Stage:We are at the critical Scale-Up phase. Your work will directly impact millions of users.
- Open and friendly work environment.
- Opportunity for equity ownership for core members.
