1. Job Summary
The Product Marketing Manager is responsible for the entire launch plan of a portfolio of advanced dermo-cosmetic and medical aesthetic products, in the Vietnamese market. Products in scope are positioned for use alongside professional aesthetic and dermatological treatments in dermatology and aesthetic clinics. The target customer group is dermatologists, aesthetic clinics, and beauty centers, distributed on a B2B (clinic-first) model.
2. Key Responsibilities
R&D/Cross function collaboration
- Work closely with R&D, supplier, to align product strategies
- Advise on product positioning, pricing strategies
Market Strategy & Research
- Conduct market research, competitor analysis, and target customer profiling to ensure accurate product positioning
- Develop tailored marketing strategies for each product line
- Propose brand positioning and core messaging
Launch & Product Lifecycle
- Plan and execute new product launch campaigns
- Monitor campaign performance and recommend product improvements based on market feedback
- Collaborate with R&D to ensure marketing strategies align with product features and advantages
Content & Product Communications
- Write creative briefs and oversee production of marketing assets: brochures, landing pages, videos, KOL scripts, etc.
- Support the creation of key visuals and campaign concepts
- Ensure consistency of messaging and imagery across all channels
Sales Support & Market Education
- Develop training materials for sales and customer care teams
- Coordinate workshops, product trainings, Mini events, and livestreams
- Gather feedback from customers, distributors, and physicians to refine products and strategies
3. Requirements
- Minimum 3 years of proven marketing leadership experience
- Strong exposure to one or more of the following sectors:
- Advanced / biotech-based aesthetic products
- Cosmeceuticals
- Dermatology Pharmaceuticals (OTC/ETC)
- Medical Aesthetic Devices
- Proven track record in establishing and scaling new product markets from inception, delivering successful market entry and sustainable revenue growth.
- Core Competencies
- Strategic marketing leadership
- Analytical mindset with solid business acumen
- Ability to operate effectively under pressure and deliver ambitious growth targets
- Excellent communication and stakeholder management skills
Salary range: 40-60mil
