Product Marketing Growth Leader

DAOUKIWOOM INNOVATION Korea's leading IT Company

DAOU, meaning Doing great good to the World, has been leading the Korean IT industry with outstanding technology over the last 35 years. Daoukiwoom Innovation is a part of Daoukiwoom Group. DaouKiwoom Group started off in the IT business areas, having expanded business horizons to online based financial services, contents, and service businesses. It has also been continuing its stride to overseas, transforming itself into a global enterprise.

DaouKiwoom Group has expanded into USA, Japan, China, Indonesia, Vietnam and France, creating outstanding developments in areas of IT, finance, and service.

If you are looking for a company where you can show your skills in a dynamic environment, please come to us! Being part of our company, you will work with a funny and happy team.

Location: Level 12, 13 & 14, AP Tower, 518B Dien Bien Phu, Thanh My Tay Ward, HCMC

Working time: Monday - Friday | 08:30 - 12:00 & 13:00 17:30

Number of employees: 200

Website: https://daoukiwoom.vn/

Industry: IT, Finance, Webtoon and Recruitment Platform Service (TopDev - Saramin)

Product: TOPDEV - SARAMIN https://saramin.vn/

SCOPE OF WORK

-Manage Platform team (57 members), ensuring strong execution across growth, CRO, and product initiatives

-Lead Growth Campaigns: Design, execute, and iterate multi-channel growth campaigns to drive qualified candidate acquisition and job applications

-Partner with the Product Owner on Conversion Rate Optimization (CRO):

+ Co-own funnel optimization by directly improving website structure and end-to-end user flows

+ Increase CV submission rate from first visit to successful application through continuous experimentation

-Partner with the Product Owner on Product Development:

+ Identify growth and retention opportunities

+ Collaborate with Product and Engineering teams to build features that increase candidate engagement and retention

-Measurement, Insights & Forecasting

+ Define, track, and optimize core metrics: Traffic per Job, Conversion Rate (CR), Cost per CV

+ Forecast traffic and CV volume based on real hiring demand from employers

YOUR SKILLS AND EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, or related fields
• 4+ years of experience in Growth, Performance Marketing, or Product Marketing roles with a strong focus on conversion optimization
• 3+ years of hands-on experience in Social Media Marketing and Digital Marketing
• Preferred background from Platform, E-commerce, or Fintech companies
• Provenexperienceinplanningandexecutinguseracquisitionandgrowth campaigns/events
• Strong user data analysis and insight generation skills
• Campaign-driven mindset: Ability to design and run end-to-end campaignsfrom ideation and channel strategy to performance measurement (CV volume, traffic)
• Strong product mindset: Ability to leverage data to collaborate effectively with Product and Engineering teams to drive UI/UX or feature changes that improve CV submission rates
• Tools & Analytics: Proficient in data and behavioral analytics tools (e.g. Google Analytics, Hotjar/Clarity) and marketing automation tools

BENEFITS

Income & Achievement

-SHUI as Vietnamese Law

-Competitive salary, salary review once a year

-13th month salary and Annual Performance Bonus

-MVP and Shining star awards at the end of year

Workplace Happiness

-Premium Private Medical Insurance PVI & 24/7 Incident Insurance

-Annual health check

-15-day annual leave, 01 day Christmas leave

-90-min menstrual leave for women every month

-Company trip, YEP and monthly gathering time

-Birthday gift, gifts on special occasion and snack corner

-Sponsored training courses and book purchase quarterly

-Be well-equipped with new working equipment

-Global and professional working environment