Product Marketing Executive

3-5 Years

Posted 3 hours ago
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Job Description

In accordance with the applicable laws and regulations on personal data protection, including the Law on Personal Data Protection and its implementing regulations, Home Credit Vietnam Finance Company Limited (Home Credit) collects and processes candidates personal data for recruitment purposes and other related purposes in accordance with the Agreement, Notice and Acceptance for Personal Data Processing.

By submitting your application to Home Credit through Linkedin, you acknowledge that you have read, understood and agreed to the contents of the Agreement, Notice and Acceptance for Personal Data Processing available at the following link: AGREEMENT, NOTICE, ACCEPTANCE FOR PERSONAL DATA PROCESSING, and consent to Home Credit collecting and processing your personal data in accordance with applicable laws and regulations

JOB DESCRIPTION

Develop clear and compelling messaging for our consumer finance products, tailored to different customer segments.
Translate technical details into benefits for customers and ensure product benefits, value propositions, and features are effectively communicated across marketing materials and channels.
Conduct market research, competitive analysis, and customer segmentation to identify trends, customer needs, and growth opportunities.
Plan and execute marketing campaigns to promote product launches, features, and updates, ensuring alignment with overall marketing strategy.
Collaborate with digital, creative, and content teams to create impactful marketing materials such as brochures, website copy, sale training document.
Collaborate with product teams, sales teams, and customer service teams to ensure marketing direction are aligned with product development and customer needs.
Monitor, analyze and report the performance of product BAU communication activities and product marketing campaigns, track key performance indicators (KPIs).

JOB REQUIREMENTS

University Degree with Marketing Background is an advantage
3-5 years of experience in Marketing, preferably within the consumer finance, fintech, or financial services industry.
Proven track record in execution for product launches, and marketing campaigns.
Strong understanding of customer behavior, competitive & market landscape.
Experience working with cross-functional teams (e.g., product, sales, creative).
Familiar with fast-paced working environment, quick adaptation to handle multiple product marketing projects at a time, with many stakeholders.
Good understanding of Digital Marketing Solutions, Finance/Banking products.
Good presentation making & presenting skills.
Strong verbal, written and communications skills in English required.

COMPENSATIONS & BENEFITS