PRODUCT MARKETING / CONTENT LEAD (B2B SaaS / AI / GLOBAL TECH)
Levels: Intern / Fresher / Junior
Owner of Messaging, Positioning & Conversion | AI-first Product Marketing
- Employment Type: Full-time
- Working Hours: Monday to Friday, 8:30 AM 5:30 PM
- Working Location: Dong Hoa Ward, Ho Chi Minh City (formerly Binh Duong) near HCMC National University Village
- Reports to: CEO / Line Manager
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ROLE OVERVIEW
This role focuses on product messaging, positioning, and conversion for B2B SaaS / AI products targeting global markets. You will own how the product is understood, differentiated, and sold through content from website copy to sales enablement using AI tools to accelerate research, creation, testing, and optimization.
Scope and ownership increase progressively from Intern Fresher Junior.
KEY RESPONSIBILITIES
- Own product positioning and messaging for global B2B SaaS/AI markets, including ICP/personas, value propositions, why us, and pricing page narratives
- Translate complex AI/tech features into clear, outcome-driven messaging for non-technical buyers
- Create and optimize conversion-focused content: website & landing copy, product/pricing pages, case studies, one-pagers, and email sequences
- Improve content performance across the funnel, driving CTR, time on page, demo/trial requests, and activation rate
- Plan and execute product & feature launches (release notes, blogs, social, community/email)
- Develop sales enablement materials (sales decks, battlecards, FAQs, objection-handling) to support sales win-rate
- Use AI tools for persona research, messaging iteration, headline/CTA testing, and content performance analysis
- Track content impact on engagement, conversion, and revenue influence, and share insights with Product, Growth, and Leadership teams
REQUIREMENTS
By Level:
- Intern: Final-year student or fresh graduate in Marketing, Business, Communications, or related fields
- Fresher / Junior: 02 years of experience in Software Product Marketing, Content Marketing, SaaS, or Tech-focused roles
Core Skills:
- Strong interest in B2B SaaS, AI products, and global tech markets
- Solid verbal and writing skills in English (clear, structured, persuasive)
- Understanding of:
- ICP & persona-based marketing
- SaaS funnels (Awareness Demo/Trial Activation Paid)
- Value proposition & differentiation
- Hands-on use of AI tools for content and marketing (ChatGPT, Gemini, Claude, etc.)
- Ability to connect content performance to business outcomes
- Ownership mindset, curiosity, and willingness to iterate fast.
BENEFITS
- 13th-month salary, calculated based on actual working months at INNOTECH
- PVI Health Care Package for all official employees
- Company-provided laptop and monitors
- Performance-based bonus plan
- Holiday celebrations, teambuilding activities, annual company trips, and Year-End Party
- Company-sponsored sports activities (Soccer, Badminton)
- Support for learning and professional certifications
