JOB DESCRIPTION PRODUCT MARKETING / CONTENT LEAD (B2B SaaS/ AI/ GLOBAL TECH)
Levels: Intern / Fresher / Junior
Owner of Messaging, Positioning & Conversion | AI-first Product Marketing
- Employment Type:Full-time
- Working Hours:Monday to Friday, 8:30 AM 5:30 PM
- Working Location:Dong Hoa Ward, Ho Chi Minh City (formerly Binh Duong) near HCMC National University Village
- Reports to:CEO/ Line Manager
ROLE OVERVIEW
This role focuses onproduct messaging, positioning, and conversionforB2B SaaS / AI products targeting global markets. You will own how the product is understood, differentiated, and sold through content from website copy to sales enablement usingAI tools to accelerate research, creation, testing, and optimization.
Scope and ownership increase progressively fromIntern Fresher Junior.
KEY RESPONSIBILITIES
- Ownproduct positioning and messagingfor global B2B SaaS/AI markets, includingICP/personas, value propositions, why us, and pricing page narratives
- Translate complexAI/tech featuresinto clear, outcome-driven messaging for non-technical buyers
- Create andoptimizeconversion-focused content: website & landing copy, product/pricing pages, case studies, one-pagers, and email sequences
- Improve content performance across the funnel, drivingCTR, time on page, demo/trial requests, and activation rate
- Plan and execute product & feature launches (release notes, blogs, social, community/email)
- Developsales enablement materials(sales decks, battlecards, FAQs, objection-handling) to supportsales win-rate
- UseAI toolsfor persona research, messaging iteration, headline/CTA testing, and content performance analysis
- Track content impact onengagement, conversion, and revenue influence, and share insights with Product, Growth, and Leadership teams
REQUIREMENTS
By Level:
- Intern:Final-year student or fresh graduate in Marketing, Business, Communications, or related fields
- Fresher / Junior:02 years of experience inSoftwareProduct Marketing, Content Marketing, SaaS, or Tech-focused roles
Core Skills:
- Strong interest inB2B SaaS, AI products, and global tech markets
- Solidverbal andwriting skills inEnglish(clear, structured, persuasive)
- Understanding of:
- ICP & persona-based marketing
- SaaS funnels (Awareness Demo/Trial Activation Paid)
- Value proposition & differentiation
- Hands-on use ofAI tools for content and marketing(ChatGPT, Gemini, Claude, etc.)
- Ability to connectcontent performance to business outcomes
- Ownership mindset, curiosity, and willingness to iterate fast.
BENEFITS
- 13th-month salary, calculated based on actual working months at INNOTECH
- PVI Health Care Package for allofficialemployees
- Company-provided laptop and monitors
- Performance-based bonus plan
- Holiday celebrations, teambuilding activities, annual company trips, and Year-End Party
- Company-sponsored sports activities (Soccer, Badminton)
- Support for learning and professional certifications
