Job Title: Product Expert
Company Introduction
At VinDynamics, we build home assistive robots that will help billions of people and families across the world. We are growing rapidly and seeking a talented Product Marketing Expert to define product positioning, craft compelling messaging, and drive effective go-to-market strategies for humanoid and service robotics solutions. You will play an essential role in translating complex technical capabilities into clear business value for customers.
Job Summary
The Product Marketing Expert will lead product messaging, market positioning, and sales enablement for VinDynamics humanoid robots and AI-driven applications. This role focuses on shaping customer perception, building the value proposition, and supporting Sales and Product teams with strong go-to-market materials. You will work cross-functionally with R&D, Market Research, Sales, and Leadership teams to ensure our products reach the right market with clear, differentiated messaging.
- Position: Product Marketing Expert
- Department: Market Development
- Location: Gia Lam, Ha Noi
- Reports to: Head of Market Development
Key Responsibilities
- Define product positioning, messaging, value propositions and pricing proposal for humanoid and service robots.
- Translate complex technical capabilities into easy-to-understand customer benefits.
- Collaborate with Product and R&D teams to understand features, roadmap, and differentiators.
- Develop sales kits: brochures, pitch decks, product one-pagers, demo scripts, and videos.
- Support go-to-market planning, launch campaigns, and customer-facing content.
- Conduct competitor messaging analysis and refine product narrative accordingly.
- Create customer personas and align messaging with target segments.
- Work closely with Sales to ensure they have the right tools and materials for customer engagement.
Requirements
Must Have:
- Bachelor's degree in Marketing, Business, Communication, or related fields.
- Strong ability to convert technical product information into customer-friendly messaging.
- Excellent writing, communication, and storytelling skills.
- Experience preparing product collateral such as brochures, pitch decks, or sales enablement materials.
- Knowledge of product positioning frameworks and go-to-market strategy.
- Proficiency in PowerPoint, Canva/Figma, or similar design tools.
Nice to Have:
- Experience in robotics, AI, SaaS, or high-tech product marketing.
- Familiarity with B2B technology marketing and enterprise buyers.
- Experience working closely with Product, R&D, or Sales teams.
- Understanding of competitive positioning and pricing strategy.
Benefits
- Competitive salary and benefits package (open to salary negotiations).
- Opportunities for professional development and career advancement.
- Flexible work arrangements.
- A collaborative, innovative environment where your work directly shapes customer perception and market success.
VinDynamics designs safe, affordable, and intelligent humanoid robots to assist in everyday life robots for everyone.
