Roles
JOB DESCRIPTIONS
As a PR & KOL Supervisor, you will be responsible for doing execution and coordinating PR, Media and KOL activities across DAFC brands, ensuring smooth delivery and high-quality execution aligned with luxury standards.
Responsibilities
- PR & Media Relations
- Execute PR activities based on approved strategies and communication plans.
- Coordinate with media partners on placements, timelines, deliverables and press requirements.
- Develop and deliver press materials, monitor media coverage and prepare PR performance reports.
- Support corporate PR initiatives, including corporate media communications
- Influencer Relations
- Research and shortlist influencers aligned with brand positioning and target audiences.
- Execute KOL bookings and coordination for campaigns, events, product launches and seeding activities.
- Manage influencer deliverables, posting schedules, content tracking and reporting.
- Monitor performance and ensure content quality, compliance and brand safety.
Others: Perform other related tasks or assignments as required by the Line Manager in line with business needs.
Requirements
Qualification:
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related fields
Experience
- At least 34 years of experience in media relations, influencer marketing or public relations.
- Experience in a Supervisor or Assistant Manager role is highly preferred.
- Have an extensive network with media partners, KOLs, preferably within the luxury fashion industry.
Skill/ Competence
- Strong negotiation skills and experience securing high-value deals.
- Hands-on experience working with media, KOLs and stylists.
- Deep understanding of fashion, luxury and social platforms (Tiktok is preferred)
- Willingness to learn, work hard and work under pressure.
Benefits
- Attractive Compensation: Competitive salary package, including fixed 13th-month salary.
- Health & Well-being: Comprehensive healthcare insurance.
- Career Growth: Annual performance reviews, training programs, and internal rotation opportunities to support your development.
- Exclusive Employee Benefits: Enjoy 2050% discounts on DAFC products and access to special internal sales events with exceptional offers on luxury items.
- Workplace Experience: A professional, creative, and well-equipped working environment where you can explore the world of luxury fashion.
- Team Culture & Engagement: Be part of a vibrant company culture with happy hours, team-building activities, year-end celebrations, and more.
- Luxury Industry Exposure: A unique opportunity to work in Vietnam's premium fashion retail sector, surrounded by iconic global brands
